ENGLISH LANGUAGE

WORKSHOP ON
DISTRIBUTION
SYSTEM.
MARKET MANAGEMENT
SHEET 2348507
PRESENTED BY: LUZ ENID RODRIGUEZ MONTOYA
DATE: 04/14/2022
1. Download and read the "Strategic Plan of
Distribution" document. Based on the reading, create
a concept map and add it to the document.

STRATEGIC DISTRIBUTION
The strategic distribution plan is an
important
PLAN
tool that companies have
implemented, to improve customer
service and costs, so that they can
reach the final consumer supplying FACTORS FOR THE
their needs with effectiveness and
commitment
SELECTION OF
DISTRIBUTION
CHANNELS
SHOULD CONSIDER INTERMEDIARIES: People or COMPANY:
MARKET: Entities or entities that are between the PEOPLE OR
people who need to producer and the end user ENTITIES TO
satisfy needs SATISFY
PRODUCER: It is the
PRODUCT: They can be tangible or
initial point of distribution
intangible and have various attributes such
where people or entities
manufacture products or as color, quality, price and packaging, it is
DISTRIBUTION
services very important to take into account the
CHANNEL: Way in INTERMEDIARY:
quality of the service because it can
which the product or Mediators in influence consumers.
service will reach the transactions between
final consumer
the producer and the
final consumer
2. Complete the sentences of the "Let's listen" document, listening to the audios found at the end of
each sentence.

1. Distribution channel is the MAIN strategy that helps dealers to

penetrate the TARGET market.

2. A wide diversity of factors such as nature of the products,

market, and BUSINESS , among others, requires to be analyzed
to decide the most convenient DISTRIBUTION channel.

3. Market is the interchange of PRODUCT in which some people

offer any merchandise and others buy it, PAY a negotiated price.

4. CONSUMERS obtain services or goods to satisfy their

NEEDS

5. Companies get together people who have similar

_OBJETIVES_ and expect them to SATISFY_ the consumers’
needs.
3. Download and read the text "Distribution
Channels", make a concept map reading and add it to
the document.
CLASSES OF
DISTRIBUTION
CHANNELS
The Types of
The Types of Distributio
Distribution Channels

An intermediary in the distribution, is the person or

We have two types of
institution that is between the manufacturer and the final
distribution channels: consumer, which ensures that the product reaches the
- The Direct final consumer in an agile and efficient manner, without
- The Indirect the intervention of the producer. They can be
wholesalers or retailers

Indirect Channel is when Some of the functions of the

the producer or intermediary are:
Direct Channel is where the manufacturer has
manufacturer or producer reaches - Marketing
intermediaries, so that
the consumer directly without - Promotion
intermediaries their product can reach
the final consumer. - Contact
- Negotiation
- Acceptance
- Distribution
4. Do the exercise of answering true or false which is in the
document "Reading Comprehension Activity".
Reading Comprehension Activity
Read the sentences below and write “X” on True or False.

SENTENCE TRUE FALSE

In the indirect channel, producers sell their
X
products directly to the final consumer.
A car company sells its product to the
wholesaler, which in turn, sells it to the
retailer. Finally, the product is delivered to X
the end user. This is an example of the
short indirect channel.
Middlemen or intermediaries play an
X
important role in the indirect channel of
Finding and contacting potential buyers to
sell them the product is an important X
function of the manufacturer.
Middlemen require to perform diff erent
actions from collecting information to X
search funds
We are going to review some important vocabulary.
Here, you see two columns. The one on the left corresponds to the technical vocabulary that you have learnt. The other one relates the
meaning of those words. Just drag the concept on the left to the meaning on the right.
 BIBLIOGRAPHY

ep-edu.com.co/canales-de-distribucion/#:~:text=En%20un%20canal
%20largo%20intervienen,frutas%20y%20verduras%2C%20por
%20ejemplo.
https://www.gestiopolis.com/clasificacion-intermediarios-proceso-mer
cadeo
/
https://pdfcoffee.com/taller-en-idioma-ingles-sobre-sistema-de-
distribucion-11-pdf-free.html