Strategic plan of distribution

channel that means the route through which goods or services pass from the producer to
the end consumer. Each fragment of the marketing process can be observed in the
following diagram.

DISTRIBUTION
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PRODUCER NTERMEDIARY CONSUME
CHANNEL

It is the way that The initial point of People or firms that The commercial target
goods or services the distribution media ten in of the distribution
use to pass from channel; people or transation between channe
the producer to companies who producer and
the end manufactures consumes
consumer. goods or service

Determining factors for selecting distribution channels

2. PRODUCT: they 3.
could be tangible or INTERMEDIARIE
4. COMPANY:
intangible and also, S: it refers to
they could be
1. MARKET: they could have a variety those people or
organizations
could be people of attributes such companies who
formed by
or organizations as, color, quality, are placed
people, goods,
which have brand, packaging between
common goals
different kind of and price. producers and
and
necessities to be Additionally, the consumers or
achievements
satisfied customer service end users such
to satisfy
quality could affect as wholesalers,
customers.
positively the distributors and
consumer´s mind. retailers.