Strat egic plan o f dis tri bution

Le t's lis t en!

1. Distribution channel is the main strategy that helps dealers to

penetrate the target market.

2. A wide diversity of factors such as nature of the prod-

ucts, market, and business, among others,
requires to be analyzed to decide the most convenient
distribution channel.

3. Market is the interchange of product in

which some people offer any merchandise and others buy
it, pay a negotiated price.

4. consumer obtain services or goods to satisfy their

needs

5. Companies get together people who have similar objetives

and expect them to satisfy the consumers’ needs.
 2.

DISTRIBUTION CHANNELS

Determining factors for the selection of

distribution channels.
Another aspect that is important to talk
about is the determinant. COMPANY:
factors to select distribution channels. Se could be
organizations fonned
by people, goods,
common goals and
achievements for
INTERMEDIARIES: satisfy customers
MARKET: Refers to those people or
companies that are placed
They they could be between producers and the
people or organizations PRODUCT: consumers or end users as
that have different type wholesalers, distributors and
They could be tangible or
of needs to be satisfied.
intangible and Also, I could retailers
The characteristic of the have a variety of attributes
products. such as, color, quality,
brand, packaging and the
price.
Additionally, the client
quality of service could
positively affect the.
The mind of the consumer.
Other people who participe
in the process
3.