TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

AP06-EV04-

APRENDIZ:
CAROLINA UREÑA MORENO

INTRUCTOR:
VALERIE HAZBUN

TECNOLOGÍA EN GESTIÓN DE MERCADOS

FICHA: 2104669

CENTRO INDUSTRIAL Y DE AVIACIÓN

REGIONAL ATLÁNTICO
SENA
2020
 TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

2. Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentraen la sección “Let’s listen”. Con base
en la lectura, descargue el documento dentro del objeto de aprendizaje y complete los párrafos que están en él.
Escriba los párrafos completos en el documento.
3. Elabore un mapa conceptual de la lectura y agréguelo al documento:

The types of distribution channels

and also the King of intermediaries
and their functions

Intermediaries
Types of distribution
channels: People or fims called middlemen, who
have an important role in the the
product distribution cannel throughout
their mediation, manufactures deliver
their products to final customers. In order
to achieve their purposes, interme
diaries impliment some specofoc
funtions that normally, producers prefer
not do by themselves
There are two type of
distribution channels: direct
and indirect
 Direct cannel is the
shortest connection
between the fabricator or
producer and the end
consumer The next are the most
 The indirect cannel important functions that
requires the participation intermedieries must perfom:
of different intermediaries investigation, contact, physical
in order to accomplish the distribution, promotion,
full process
negotiation, adaptation,
acceptance of risk
5. Descargue y lea el texto “Distribution Channels” que se encuentra en la sección “Let’s read”. Elabore un
mapa conceptual de la lectura:

DISTRIBUTION CHANNELS

Determining factors for the selection of distribution chanenels.

Another aspecto that is important to talk about is the
determinant factors to select distribution channels

Product:
They could be tangoble or
Market: intangible and also, i could have a
variety of attributes such as,
They could be people or
color, quality, Brand, packaging and
organizations that have different
the Price. Additionally, the client
type of needs to be satisfied the
quality of service could positively
characteristic of the products
affect the mind of the consumer.
Other people who participate in
the process

Intermediaries:
Company:
Refers to those people or
companies that are placed between Se could be organizations formed by
producers and the consumers or people, goods, common goals and
end users as wholesalers, achievements for satisfy customer
distributors and retailers
Nota: Los puntos 4, 6 y 7 debido a que la plataforma no permite
descargar para el desarrollo correspondiente no se anexan en la
actividad.