Evidencia Taller en idioma inglés sobre sistema de distribución

DESCRIPCION DE LA EVIDENCIA

1.

a. Distribution channel is the ____main___strategy that helps dealers to penetrate the

____target___ market.
b. A wide diversity of factors such as nature of the products, market, and ___ business_ ,
among others, requires to be analyzed to decide the most convenient
___distribution____ channel.
c. 3. Market is the interchange of ___product___ in which some people offer any
merchandise and others buy it, __pay__ a negotiated Price.
d. ___Consumer__ obtain services or goods to satisfy their __needs___
e. Companies get together people who have similar __objectives___ and expect them to
___satisfy____ the consumers’ needs

2.

CONCEPTUAL MAP
Distribution Channels

Determining factors for the selection of distribution

channels.
Another aspect that is important to talk about is the
determinant factors to select distribution channels

MARKET PRODUCT INTERMEDIARIES

They could to tangible or
They could be
intangible and Also. I could
people or have a variety of attributes
organizations that
such as, color quality, brand,
have different type
packing and the price.
of needs to be
Additionally, the client
satisfied. The quality of service could
characteristic of the positively affect the mind of
products. the consumer. Other people
who participate in the
process.
COMPANY
Refers to those people
or companies that are Could be organizations
placed between founded by people,
producers and the goods, with common
consumers or end users goals and achievements
as wholesalers, for satisfy customers
distributors and
retailers
3.
 4.

CONCEPTUAL MAP

The types of distribution channels and also the kind of intermediaries

and their functions.

Types of Distribution Channels: There Intermediaries: People or firms called middlemen, who
are two types of distribution channels; have an important role in the product distribution channel.
direct and indirect. Throughout their mediation, manufacturers deliver their
products to final customers. In order to achieve their
purposes, intermediaries implement some specific
functions that normally, producers prefer not to do by
Direct Channels The indirect themselves.
is the shortest channel requires
connection the participation
between the of intermediaries
The next are the most important functions that
fabricator or in order to
intermediaries must perform: Investigation, Contact,
producer and the accomplish the
Physical distribution, Promotion, Negotiation. Adaptation
end consumer. full process
and Acceptance of risk.

5.
In the indirect Chanel, producers sell their products directly to the final consumer.
T( )F(x)
A car company sells its product to the wholesaler which in turn, sells it to the retailer. Finally,
the product is delivered to the end user. This is an example of a short channel.
T ( ) F (x )
Middleman or intermediaries play an important role in in the indirect channel of distribution.
T (x ) F ( )
Finding and contacting potential buyers to sell them the products is an important function of
the manufacturer
T( )F(x)
Middlemen require to perform different actions from collecting information t search funds.
T(x)F( )
 6.

DISTRIBUTION CHANNEL The aim of distribution channel

People of firms that are in the middle of the
PRODUCER producers and companies.
Related to the mutual agreement between
CONSUMER sellers and customers regarding price, in order
to make the transfer of ownership.
They stablish the mechanism to transport the
INTERMEDIARIES services and goods to stores.
The initial point of the distribution channel;
PROMOTION people or companies who manufacture goods
and services.
Designing and adjusting a model to the
product and consumer’s demands. These
ADAPTATION requires activities such as manufacturing,
sorting, assembling, and packaging.
NEGOCIATION It is the ways that goods or services use to pass
from the producer to the end consumer.
PHYSICAL DISTRIBUTION Developing and spreading persuasive
messages about the product.