TECNOLOGÍA EN GESTIÓN DE MERCADOS

TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

APRENDIZ
GUILLERMO GONZALEZ BRAVO

TECNÓLOGO EN GESTIÓN DE MERCADOS

 1.

Distribution channel is the main strategy that helps dealers

to penetrate the target market.
A wide diversity of factors such as nature of the products,
market, and business, among others, requires to be
analyzed to decide the most convenient distribution
channel.
Market is the interchange of product in which some people
offer any merchandise and others buy it, pay a negotiated
price.
Consumer obtain services or goods to satisfy their needs

Companies get together people who have similar objetives

and expect them to satisfy the consumers’ needs.

2. DISTRIBUTION
CHANNELS

DETERMINING FACTORS FOR THE OF

DISTRIBUTION CHANNELS ANOTHER ASPECT
THAT IS IMPORTANT TO TALK ABOUT IS THE
DETERMINANT
FACTORS TO SELECT DISTRIBUTION

MARKET: they

could be people or 2. PRODUCT:

they could be tangible or 3. INTERMEDIARIES: 4. COMPANY: they
organizations which intangible and also, could it refers to those people could be
have a variety of or companies who are organizations formed
have different kind by people, goods,
attributes such as, color, placed between produc-
of necessities to be quality, brand, packaging ers and consumers or common goals and
and price. Additionally, end users such as achievements to
satisfied. the customer service wholesalers, distributors satisfy customers.
quality could affect and retailers.
positively the consumer´s
mind
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