The document is a workshop agenda in English about distribution systems for Oscar Javier Tovar Tovar's apprenticeship. It discusses how distribution channels are the main strategy for dealers to reach target markets, and how analyzing factors like product nature, market characteristics, and business model is important for deciding the best distribution channel. It also defines the market as the exchange of products where some offer goods for sale and others buy them at negotiated prices to satisfy consumer needs, with companies connecting consumers to people who can fulfill their needs.
The document is a workshop agenda in English about distribution systems for Oscar Javier Tovar Tovar's apprenticeship. It discusses how distribution channels are the main strategy for dealers to reach target markets, and how analyzing factors like product nature, market characteristics, and business model is important for deciding the best distribution channel. It also defines the market as the exchange of products where some offer goods for sale and others buy them at negotiated prices to satisfy consumer needs, with companies connecting consumers to people who can fulfill their needs.
The document is a workshop agenda in English about distribution systems for Oscar Javier Tovar Tovar's apprenticeship. It discusses how distribution channels are the main strategy for dealers to reach target markets, and how analyzing factors like product nature, market characteristics, and business model is important for deciding the best distribution channel. It also defines the market as the exchange of products where some offer goods for sale and others buy them at negotiated prices to satisfy consumer needs, with companies connecting consumers to people who can fulfill their needs.
Taller en idioma inglés sobre sistema de distribución
Oscar Javier Tovar Tovar
Aprendiz
Tecnólogo en Gestión de Mercados – Sena
2019 1. Distribution channel is the main strategy that helps dealers to penetrate the target market. A wide diversity of factors such as nature of the products, market, and business, among others, requires to be analyzed to decide the most convenient distribution channel. Market is the interchange of product in which some people offer any merchandise and others buy it, pay a negotiated price. Consumer obtain services or goods to satisfy their needs
Companies get together people who have similar objetives and expect them to satisfy the consumers’ needs. 2.