SERVICIO NACIONAL DE APRENDIZAJE SENACENTRO INDUSTRIAL Y DE

AVIACIÓN

English language workshop on distribution system

Carlos Andrés Estrada López

Market management
File: 2104668

Bogotá D.C. March 2021

 1. Distribution channel is the main strategy that helps dealers to penetrate the
target market.A wide diversity of factors such as nature of the products,
market, and business, among others, requires to be analyzed to decide the
most convenient distribution channel.Market is the interchange of product in
which some people offer any merchandise and others buy it, pay a
negotiated price.Consumer obtain services or goods to satisfy their
needsCompanies get together people who have similar objetives and expect
them to satisfy the consumers’ needs.

DISTRIBUTION CHANNELS

Determining factors for the

selection of distribution
channels. Another aspect that
is important to talk about is the
determinant.

Factors to select distribution channels.

Market:
They could de people or
Product:
organizations that have
They could be tangible or
diferrent typr of needs to be
intagible and also i could have a
sastified. The characteristic
variety of atributes such as, Intermediaries:
of the products.
color, quality, brand, packaging refers to those people or
and price. Additionally the client companies that are place
quality of service could between producers and the
positively affect the mind of the consumers or end users as
consumer. other peiple who wholesales distributors and
Company: se could be participe in the process. retailers.
organizations formed by
people goods, common goals
and archivements for sastify
customers
 The types of distribution channels and also the kind of intermediaries and their functions
Types of distributions channels: there are Direct channels is the shortest connection between the
two types of distribution channels direct fabricator or producer and the end consumer
and indirect

The indirect channels requires the participation of

different intermediaries in order to accomplish the full
process

Intermediaries The next are the most important functions that

People or firms called middlemen, who intermediaries must perfom: invertigation, contact
hace an important role in the product physical, distribution, promotion, negotiation,
distribution channel. adaptation, acceptation of risk.
Throughout ther mediation, manufactures
deliver their products to final custormers.
In order to archieve their purposes,
intermediaries implement some specific
functions that normally, producers prefer
not to do by themserlves