TALLER DE IDIOMAS INGLES SOBRE SISTEMA DE DISTRIBUCCIÒN

PRESENTADO POR:
JESUS DAVID YANES DUQUE

INSTRUCTOR
JHON JAIRO CASTRO CONRADO

PROGRAMA
TECNOLOGO EN GESTION DE MERCADO
SENA
MODALIDAD VIRTUAL
2018
 TALLER EN IDIOMAS INGLES SISTEMA DE DISTRIBUCCIÒN

1. STRATEGIC PLAN OF DISTRIBUTION

 2. CONCEPTUAL MAP: STRATEGIC PLAN OF DISTRIBUTION

Distribution channels

The distribution channels define

and mark the different stages of
ownership of a Product crosses
from the manufacturer to the
final consumer.

DISTRIBUTION CHANNEL: Pass of the poducer to

the end consumer

PRODUCER: is the manufacture of the product

INTERMEDIARY: persons or firmsthat mediate in

transactions

CONSUMER: The objertive to the final consumer

DETERMINING FACTORS FOR SELECTING

DISTRIBUTION CHANNELS

Market PRODUCT INTERMEDIARIES COMPANY

they could be people they could be tangible
or organizations that or intangible and also, I
have different type of could have a variety of
needs. attributes such as,
color,quality, brand,
packaging and the
price additionally
refers to those people or Se could be organizations
companies that are formed by people, goods,
placed between common goals and
producers and the achievements for satisfy
consumers or end users customers
as wholesalers
distributors and retailers
 3. CONCEPTUAL MAP: DISTRIBUTION CHANNELS

DISTRIBUTION CHANNELS

TYPES OF DISTRIBUTION CHANNELS

DIRECT CHANNEL INDIRECT CHANNEL

The manufacturer sells directly The product passes through

to the final consumer without several hands before reaching
the need for an intermediary the final consumer.