national learning service Sena

Stefany Caicedo Pabon

market management technologist

 Let’s listen
1. Distribution channel is the main strategy that helps dealers to penetrate the target
market.
2. A wide diversity of factors such as nature of the products, market, and business,
among others, requires to be analyzed to decide the most convenient distribution
channel.
3. Market is the interchange of prices in which some people offer any merchandise
and others buy it, paid a negotiated price.
4. Consumers obtain services or goods to satisfy their needs.
5. Companies get together people who have similar goals and expect them to satisfy
the consumers’ needs.

Strategic plan of distribution

Distribution Producer Intermediary Consumers

channel

It is the way that goods
or services use to pass
from the producer to
the end consumers.
The initial point of the People or firms that
distribution channel; mediate in The commercial
people or companies transaction between target of the
who manufactures producer and distribution channel
goods or services. consumers.
Let’s read
 Types of
distribution
channel

Indirect channel
Direct channel
A distribution channel is
The producer or manufacturer
often indirect, because
sells the product or service
there are intermediaries
directly to consumers without
between the supplier and
intermediaries.
the user or consumer.

Manufacture - consumer
Let’s see in detail some
Short channel Long channel
information about
Manufactures – Retailer- Manufacture – wholesale- intermediaries.
Consumers
Retailer - Consumer
Example: A hairdresser
provides the service and Example: The marketing of
Vocabulary
sells it without automobiles, appliances, designer
intermediaries. clothes, among, require who could
have exclusivity for area sales.