Karen Tatiana Arias Bermúdez

November 2018.

Servicio Nacional de Aprendizaje SENA

Gestión de mercados (1667968)
1. Distribution channel is the _m_ai_n______________ strategy that
helps dealers to penetrate the _ ta_rg_e_t_____________ market.

2. A wide diversity of factors such as nature of the prod-

ucts, market, and _bu_s_in_e_ss____________, among others,
requires to be analyzed to decide the most convenient
_di_st_rib_u_ti_on___________ channel.

3. Market is the interchange of _ Pric

_ _e_s_____________ in
which some people offer any merchandise and others buy
it, _pa_id_______________ a negotiated price.

4. _C_on_s_um
__er_s__________ obtain ser vices or goods to satisfy
their _ne_e_d_s_____________

5. Companies get together people who have similar

_ob_je_c_ti_ve_s___________ and expect them to _Sat
_ _is_fy_____________
the consumers’ needs.

Servicio Nacional de Aprendizaje - SENA Reservados todos los derechos 2013

 Strategic plan of
distribution

Distribution Producer Intermediary Consumers

Channel

It is the way that The initial point of People or firms

goods or services the distribution that mediate in The commercial
use to pass from channel; people transaction betwe target of the
the producer to or companies en producer and distribution
the end Who manufactures consumers channel
goods or services.
consumers

Let’s Read.
Vocabulary
 Types of distribution
Channel.

Indirect channel Direct channel

A distribution The producer or

channel is often manufacturer
indirect, because sells the product
there are or service directly
intermediaries be to consumers
tween the without
supplier and the intermediaries.
user or consumer

Short channel Long channel Manufacture

Manufactures– Manufacture-Wholesale-
Retailer-Consumers Retailer - Consumer Let’s see in detail some
information about
intermediaries
Example: A Example: The
hairdresser provides marketing of
the service and sells it automobiles,
without appliances, designer
intermediaries. clothes, among,
require who could
have exclusive it for
area sales