SISTEMA DE DISTRIBUCIÓN DEL PRODUCTO O SERVICIO

Presentado por:

DAHIANA CORREA CORREA

Instructor(a)
ADRIANA VARGAS

SENA
Centro de servicios financieros
Tecnología en Gestión de mercados
Fase 2
Ficha:2104680

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1.Distribution channel is the strategy that helps dealers to impact the target market.
A wide diversity of factors such as nature of the products, market, and business, among
others, requires to be analyzed to decide the most suitable distribution channel.
Market is the interchange of product in which some people offer any merchandise and
others buy it, pay a negotiated price.
Consumer obtain services or goods to satisfy their needs
Companies get together people who have similar objectives and expect them to satisfy the
consumers ’needs.

DISTRIBUTION CHANEL
2.

is the route through which the goods or

services go from producer to consumer

final

Product:
INTERMEDIARIES:
COMPANY:
they could be tangible or MARKET:
those people or companies
intangible and also, I could people u organizations organizations formed by
that are located between
have a variety of attributes that they have different people, goods, goals commons
producers and consumers or
such as, quality, color, brand types needs for satisfy and achievements for satisfy
user final
and price. customers
CHANNELS OF DISTRIBUTION

they are two types: direct

channel and indirect channel

short channel Long channel

3.

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4.

indirect channel
direct channel the company requires

is when the fabricator the participation of

sell directly to the different intermediaries

consumer in order to accomplish

the full process

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