AP06-EV04- ENGLISH

"ENGLISH LANGUAGE WORKSHOP ON DISTRIBUTION SYSTEM"

APPRENTICE: YUDY KATERINE SANCHEZ

NATIONAL LEARNING SERVICE SENA

MARKET MANAGEMENT TECHNOLOGY PROGRAM
FILE 2374524
2022
 1 The distribution channel is the main strategy that helps the
distributors to penetrate the target market.
A wide variety of factors such as the nature of the products, the market
and the business, among others, needs to be analyzed to decide on
the most convenient distribution channel.
Market is the product exchange in which some people offer some
merchandise and others buy it, paying a negotiated price.
Consumers obtain services or goods to satisfy their needs.
Companies bring together people who have similar goals and hope
that they will meet the needs of consumers.

2.

DISTRIBUTION CHANNELS

determinar factors for the selection of

distribution channels. Another aspect that is
important to talk about company is the
determinant factors to select distribution
channels.

PRODUCTS FOR EACH INTERMEDIARIE

BALLOON OCCASION:
EVENT
S: COMPANY:
MARKET:
They can be tangible or
refers to those They can be
They can be intangible and can also
have a variety of
persons or organizations made
people or companies that
organizations attributes, such as color, up of people with
quality, brand packaging, stand between common goals and
that have the producers
and price, furthermore, achievements to
different types of and the
the quality of customer satisfy customers
needs to be service could positively consumer or end
satisfied the on every occasion,
affect the mind of the users such as
characteristics arrangements that
consumer, other people wholesalers,
of the products involved in the process.
catch their
distributors and attention.
retailers
3.

TYPES OF
DISTRIBUTION
CHANNELS

DIRECT CHANNEL INDIRECT CHANNEL

SHORT LONG
CHANNEL CHANNEL
It is the connection
between the
manufacturer or
producer and the
final consumer.
FUNCTIONS OF THE
INTERMEDIARIES

NEGOTIATION
INVESTIGATION
CONTACT
PHYSICAL DISTRIBUTION
PROMOTION
ADAPTATION

4
5.

6. We are going to review some important vocabulary.

Here, you see two columns. The one on the left corresponds to the
technical vocabulary that you have learnt. The other one relates the
meaning of those words. Just drag the concept on the left to the
meaning on the right