Enrollment No:
Name:
Area of Specialisation:
Title of the Project:
Statement of the problem:
TOPIC- Evaluation & Comments
Pls mention name of company in Title.
Objectives of the study:
OBJECTIVE- Evaluation & Comments
1711000065
SANJAY SINGH
Marketing
A comparative study on Marketing Mix of FMCG
In present situation not only in one industry but also all sectors
are facing tough competition.It has become very difficult to
grow, stabilize and excel in business performance.It is required to
influence the attitude and behavior of the buyers. A lot of
activities are needed. The leading companies are using different
techniques for marketing mix. These are product, price, place and
promotion. These are serving the different objectives. Marketing
mix is giving great impact on customer buying behavior. It
contributes to neutralize the competition effect.
from Faculty
. 1. To understand Indian FMCG sector with related to personal
care product and find out the practices adopted by the leading
companies regarding marketing promotion strategy, their effects
and difficulties faced in it by the selected companies. 2. To study
the tools or techniques of marketing mix, impact on sales, parties
involved in marketing mix. 3. Its importance, role and strategy of
marketing mix in progress of number of customers, sales volume,
profits and progress of the business as a whole. 4. On the basis of
study, to summaries the findings and give suggestions for further
improvement in marketing promotion strategy practices and its
contribution in achieving objectives of marketing activity.
from Faculty
CORRECT
Methodology: Secondary Data
METHODOLOGY- Evaluation & Comments
from Faculty

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Explanation of the Method: The data are collected from sales records, retailers , dealers, customers and
companies performing in FMCG sector with related to personal care product.
Data collected from internet and books.
Company Name: Hindustan Unilever Ltd (HUL)
Company Profile: Hindustan Unilever Limited (HUL) is a consumer goods company based in
Mumbai, Maharashtra. It is an whole & sole Indian Company which has Been
merged with foreign company. It is a subsidiary of Unilever, a British-Dutch
company. HUL's products include foods, beverages, cleaning agents, personal
care products and water purifiers. HUL was established in 1933 as Lever
Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of
a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United
Traders Ltd. It employs over 16,000 workers, while it also indirectly helping to
facilitate the employment of over 65,000 people. The company was renamed in
June 2007 as "Hindustan Unilever Limited".
Questionnaire (10 to 15 questions)

Number of respondents:

Area of study:

Method you will use to classify data:

Method you will use to present data:

QUESTIONNAIRE- Evaluation & Comments

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NA

References: 1) Business Research Methods - Donald Cooper & Pamela Schindler, TMGH,
9thedition 2) Marketing Research, G C Beri third edition (McGraw Hill) 3)
Principles of Marketing – Kotler, Armstrong, Agnihotri, Haque
Chapterization Scheme:
1. . Introduction
 2. Objective
3. Research methodolog
4. Review of literature
5. Data analysis
6. Findings
7. Conclusions
8. Suggestions
9. Limitations
10. Bibliography
11.

CHAPTERIZATION- Evaluation & Comments

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Profile of Project Guide

Name: BRIJESH SHUKLA
Age: 37
Educational Qualification: B.SC.MBA
Years of Experience: 14
Current organisation: TORRENT PHARMACEUTICALS LTD
Current designation: THERAPY MANAGER
Brief profile:
Address:
House No:. 101, H.WING, KAILASH TOWER
Street: YASHWANT VIVA TOWNSHIP, NALASOPARA (E)
City: MAHARASHTRA
State: INDIA
Phone Number (Residence):
Phone Number (Office):
Mobile: 8424017019
Email: brijeshshukla83@gmail.com
PROJECT GUIDE- Evaluation & Comments
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FINAL COMMENTS FROM FACULTY
Approved with Modification