Digital

Marketing (BBA-304)
By: SHIVANI KHURANA
Assistant Professor
RDIAS 1

BBA 304 DM 1 April 2021

 Unit-1
Introduction to Digital Marketing

2
Img Src: https://www.digitalvidya.com/blog/introduction-to-digital-marketing/

BBA 304 DM 1 April 2021

 Learning Outcome

After studying this, students will be able to:

• compare and contrast the difference between

internet and traditional marketing.

BBA 304 DM 1 April 2021

 Topics

• Digital Marketing meaning scope and importance

• Internet versus traditional marketing
communication
• Internet microenvironment
• Use of Business to Consumer and Business to
Business Internet Marketing
• Internet Marketing Strategy

BBA 304 DM 1 April 2021

 Internet Versus Traditional Marketing
Communication

5
Img Src: https://www.kajariadigital.com/blog/online-marketing-vs-traditional-marketing/

BBA 304 DM 1 April 2021

 Traditional Marketing
• It is a conventional mode of marketing that helps to reach
out to a semi-targeted audience with various offline
advertising and promotional methods.
• Many of the common and most tried offline marketing
tactics come under the following five major categories:
1. Print (magazines, newspapers, etc.)
2. Broadcast (TV, radio, etc.)
3. Direct Mail (catalogues, postcards, etc.)
4. Telephone (telemarketing.)
5. Outdoor (billboards, fliers, etc.)
6

BBA 304 DM 1 April 2021

 Differences between Traditional Marketing
Vs Digital Marketing

Img Src: https://www.educba.com/traditional-marketing-vs-digital-marketing/

BBA 304 DM 1 April 2021
 8

Img Src: https://www.educba.com/traditional-marketing-vs-digital-marketing/

BBA 304 DM 1 April 2021
 9

Img Src: https://www.educba.com/traditional-marketing-vs-digital-marketing/

BBA 304 DM 1 April 2021
 10

Img Src: https://www.educba.com/traditional-marketing-vs-digital-marketing/

BBA 304 DM 1 April 2021
 11

Img Src: https://www.educba.com/traditional-marketing-vs-digital-marketing/

BBA 304 DM 1 April 2021
 Traditional Digital

12

Img Src: https://www.digitaldnyan.com/top-10-key-differences-between-traditional-marketing-and-digital-marketing

BBA 304 DM 1 April 2021
 THANK YOU

13

BBA 304 DM 1 April 2021