Questions Course Outcome

A personal computer vendor needs to use marketing techniques CO1

in order to approach as many consumers as possible. Describe
the digital and the traditional marketing techniques that the
vendor can use.

Visit the kelkoo web site(www.kelkoo.com) and search for the CO1
digital marketing book, a CD or anything else you want to look.
Explain the service that is being offered to customers on this
website.

Recall that there are forces referred to as the microenvironment

of an organization or a sector. Choose one of the sectors below
and describe the relevant forces in the microenvironment of
that sector and how those forces impact its performance.
(Choose any one of the sectors below) CO1
* Banking
* Grocery Retail
* Book Retail
Knowledge Level PO Level Marks

K1 PO1 5

K1 PO1 5

K2 PO1 5