AP06-EV04- “TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN”

PRESENTADO POR:
GERMÁN DAVID BETANCOURT GÓMEZ

INSTRUCTORA:
ANGELA VICTORIA AVELLANEDA

TECNOLOGÍA GESTIÓN DE MERCADOS

FICHA # 1966002

SERVICIO NACIONAL DE APRENDIZAJE SENA

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Distribution channel is the main strategy that helps dealers to penetrate the target
market.
A wide diversity of factors such as nature of the products, market, and business, among
others, requires to be analyzed to decide the most convenient distribution channel.

Market is the interchange of product in which some people offer any

merchandise and others buy it, pay a negotiated price.

Consumer obtain services or goods to satisfy their needs

"ompanies get together people who have similar objetives and espect them to
satisfy the consumers needs.

2.

TYPES OF DISTRIBUTION
CHANNELS

DIRECT DISTRIBUTION INDIRECT DISTRIBUTION

CHANNELS CHANNELS

It is the one that dispenses with

wholesalers and retailers. It is It requires the participation of
the manufacturer itself that is in different intermediaries to
charge of supplying its product achieve the complete process.
to the final distributor.

Intermediaries must perform

different actions from the
collection of information to
search for funds.

They implement some specific

functions that producers
normally prefer not to do alone
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4.

THE STRATEGIC
DISTRIBUTION PLAN: is
an important tool that
companies have
implemented to organize
various factors that are
interconnected in the
marketing process.

INTERMEDIARIES: those
It is the way in which the
people or companies
goods or services pass
that are located between
from the producer to the
producers and
consumers or end users
Distribution final consumer
channel means
the route through
which goods or
services pass from
the producer to
the final consumer

COMPANY: they can be

MARKET: they can be organizations made up
people or organizations of people, goods,
that have different types common objectives and
of needs to satisfy achievements to satisfy
customers
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