The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
 Highly qualified music  Provide high quality Flexibility scheduling  Targeting busy adults  All music lovers, young
teachers music classes using an music classes using an on who would want to and old
 Software developers to on demand subscription demand subscription model learn an instrument but
design the platform model by engaging highly cannot commit to a
 Videography personnel qualified musicians who rigid schedule
to film videos of on create digital learning  Children with busy
demand music lessons content parents that cannot keep
driving and dropping
them off at music
schools at scheduled
times
Key Resources Channels
 Software designers to  Advertising through
build platform social media
 Musicians will provide  Advertising using flyers
expertise in mailboxes and
 corporate locations

Cost Structure Revenue Streams

 Subscription model
 ‘Pay as you go’ on demand model that is affordable for the customer
 Extra income for existing music teachers enabling them to have a
platform to attract additional clients
 Initial seed funding from grants and startup funds
 Startup competition pitching for initial financial injection
 Competitive music lesson pricing that outcompetes competition (pay
on demand instead of lump sum amounts commonly associated with
traditional music schools