UNIVERSITI TUN HUSSEIN ONN

FACULTY OF ENGINEERING TECHNOLOGY

ENTREPRENEURSHIP
(BNP 21502)
SECTION 2
SEMESTER I SESSION 2019/2020

GROUP ASSIGNMENT
PREPARED BY:

NAME MATRIC NO.

1. MUHAMMAD AIDI REDZA BIN AHMAD AN170183

2. MOHD MUSTAFA BIN MD RADZI AN170206

3. MUHD ADLAN ZARIF BIN JAMARUDIN AN170021

4. MUHD MAWARDI BIN MOHD RANI AN170190

5. NABIL BIN MUHAMAD ISA AN170056

LECTURER NAME:
EN. ABD SUKOR BIN SARIF
Ts. Dr. MOHD ARIF BIN ROSLI

SUBMIT DATE:

21 NOVEMBER 2019
Date:
1-11-2019
Business Model Canvas
Key Partners
 Tech and education
communities
 Partnerships with
educational institutions
 Data exchange
integration partnerships
 Operates a network of
authorized resellers
Cost Structure
 Development of its software platform
 Maintenance of its IT infrastructure
 Retention of its personnel
Key Activities Value Proposition Customer Relationships Customer Segments
 Develops and operates Users  Register via company’s Users
a cloud-based learning  Functionality of its website  K-12 level schools
management system social learning  Mobile apps  Higher education
 Make it easier to track platform  Social media institutions and
student progress  Premium analytics and  Blog corporations
 Allows teachers and data monitoring tools  Individually serving
tutors to create content, add additional insights tutors
design lesson plans, into classroom  Teachers
maintain attendance performance  Professional instructors
records, and create  Provides a range of  Students
online homework drop integrated native apps  Parents
boxes  Allow teachers,  Advisors
 Enables students and students and parents to
educators to collaborate collaborate, interact
and interact more easily and monitor progress
Key Resources more easily and Channels
 Software platform accurately  Websites
 IT infrastructure  Mobile apps
 Personnel
 Integration partners
 Platform’s community
of users
Revenue Streams
 Operates under a freemium revenue model
 Providing its basic platform to users free of charge with the
option of purchasing paid-for premium add-ons and extra features
 Management of its partnerships  Enterprise package
 COMPANY PROFILE

General Business Information

 Business Name: Schoology

 Head Office Address: New York, United States
 Phone Number: -
 Website Address: http://www.schoology.com/

Business Details

 Date of Creation: 2009

 Main Areas of Activities of Business: K-12 schools, higher education
institutions and corporate bodies
 Main Products & Services: operates a cloud-based learning management
system, provides tools to manage online learning environments, and allows
users to share content and resources
 Principal Customer Industries and Geographies: more than 12 million
individual users in more than 130 countries worldwide

Company Logo

Figure 1: Company Logo