Designed for: Designed by:
Business Model Canvas
Key Partners
 Network of existing
professors on platform –
word of mouth pubilicity
 Shopify – Web hosting
& Cloud Storage
 Event/Conferences
Organizers – promoting
the product to wide
target segment
Cost Structure
 Application development
 Web Hosting and cloud storage costs
 Marketing to professors
 Customer Support
 Subscription fee to Shopify
Date:
OVC
Key Activities Value Propositions
 Continuously upgrade
platform to
accommodate students’
feedback
 Developing tutorials on
how to use the platform
for professors and
students
 Utilizing emails and
events to spread
awareness of our value
propositions among
professors
Key Resources
Staff:

Application and Web
Developers
 Marketing and Sales
Staff
 Customer Support
Digital Infrastructure:
 Web hosting and cloud
storage through third
party suppliers
Financial Resources
Version:
Group 7 22/01/20 1
Customer Relationships Customer Segments
 Help students to  Well curated resource library  Niche market
create retail is available on the website for  Professors who are
professors and students on teaching
websites quickly how to use the OVC platform entrepreneurship
and efficiently and reap the benfefits from courses
 An effective way for the features on the Shopify  Students who are taking
professors to  A mechanism to receive up entrpreneurship
monitor and student feedback and provide courses and who wants
necessary support to start web based
evaluate individual
businesses
students’ progress
through students’
assessment tools
 Offers an integrated
e-commerce Channels
 Cold Sales Call to professors
platform service for
 Referrals and Word of mouth
students to develop  Promoting product to
and collaborate an entrepreneurship professors
e-retail storefront in conferences and events
using Shopify  Online platform for students &
 Gamified Learning professors to avail services
on OVC
 Direct email marketing to
professors
Revenue Streams
 Subscription model – CA$25 subscription fee for the students for each
semester
Q.2 What should Josh and Caleb do with Launchboard?
They should continue with the development of Launchboard as a completely separate product. This is because the Launchboard is focused on the
evaluation and monitoring of new business in place, while the OVC focused on providing an experiential learning by launching a business on Shopify in
an academic setting. Hence, the target segment for the Launchboard is entrepreneurs and startups, and not university students and teachers.
Although there maybe some overlap among these segments, offering it along with OVC as a complementary product might create confusion among the
customers. The professors were the critical decision-makers, thus the total market for OVC was too narrow and also these professors were very
opinionated and had their own way of teaching, it took lot of effort convincing them to adapt to the standardized way of teaching that the OVC product
demanded.
Presently, Launchboard was still at the developmental stage and scalability of the product to serve large audiences was not something that was tested.
So, they should start by evolving the Launchboard demo into a reliable and full-scale product.
However, they should continue to stay in the OVC business in parallel, maintaining their revenue generating customers as well as expanding their
business.