Team: Eternals

Manan Dharsandia
Shantanu Kulkarni
 Marketing
Overview Campaign Idea Target Audience Theme
Channels

Zuperly is a convenient learning partner which is a one-point solution for organizing, collaborating and analysing individual’s
learning patterns. The main focus of this product is to filter out unwanted noise from the online learning platforms and provide
collective learning resources which will be domain specific and customizable.

CourseStacks
 A unified platform for all types of study materials like
videos, blogs, article, research papers and much more.
 It simplifies the job of the learner by providing all resources
at one point.
 Features like notes preparation and notes sharing helps the
learner for group studies.
Community
 The learners get opportunity to collaborate with each
other to study on their desired topics.
 Learners can create playlist and also share it with their
study buddies and community.
 Add bookmarks and mark favourite topic/content for
future reference.

Pathways Flashcards and Notes

 Domain specific learning resource recommendation
prevents distraction of learner.
 Data intensive dashboard helps the learner in gauging
their learning progress and area of improvement.
 Efficient way of content discovery.
 Features like flashcards, quick notes and reminder
simplifies the learning process.
 Unification of notes from multiple devices or apps makes
it easily assessable.
 Marketing
Overview Campaign Idea Target Audience Theme
Channels
For our Marketing campaign we are adopting a 4-step process which will start from creating brand/product awareness followed by
obtaining the interest of customers and creating the desire to use the know more about the product and ultimately use the product.

Awareness Interest Desire Engagement

Existing users should be

Sponsoring & featuring in
college/corporate events to
create awareness about the
product
Creating attractive content on
the knowledge sharing platforms
like YouTube, LinkedIn & Quora.
incentivized to share their
coursestacks, pathways,
superspace, flashcards and their
achievements on social media
which will create a community
of the users.

Registered users shall be given

Create product awareness by free demo, free trial or even
Paid promotion of the product Users shall be given access to
engaging in Influencer marketing discount by providing referral
on social media platforms and experience few features of the
and affiliate marketing like blogs, codes and discount coupons.
Email marketing for the targeted product without signing up
demo video, etc
audience
 Marketing
Overview Campaign Idea Target Audience Theme
Channels

I would like to
I need to have organized
upskill to get resources for my
promotion project

Name : K.Suman Name: Sateesh

Age : 27 years old Age : 18 years old
Single Independent BBA Student
woman Goal: Looking for
Goal: Want to climb organized resource
promotion ladder for mini project

I want to learn I want to learn

Name: Pranav Joshi stock market in Name: Radhika
new courses to
Age : 21 Years old my free time Age: 37 years old
get good job
Engineering pass out Housewife
student Goal: Want to learn
Goal: Looking for job stock market in her
free time
 Marketing
Overview Campaign Idea Target Audience Theme
Channels

Hassle-free
Sciencedirect’s research papars
& Seamless
Experience

Coursera- Business One Stop

Google’s Digital
Marketing
Analystics Structured
Solution

Udemy- Python
Youtube's Favorite Course
Podcast

Ecosystem to
Business standard- Collaborate
Business Articles
Harvard’s
CaseStudies

Tailormade
Experience
Wordpresss Blogs
 Marketing
Overview Campaign Idea Target Audience Theme
Channels
Digital Marketing. Conventional Marketing.
Organic Marketing Inorganic Marketing

Search Engine Marketing(SEM)

Search Engine
Creating brand awareness
Optimization for higher
via Influencer Marketing
visibility & organic traffic
will help in increasing the
visibility of the product for our
target audience
Sponsoring and promoting social
gatherings and events organized by
colleges or corporates to increase
Paid Promotion on Social Media
the reach

Content Creation & Customer Engagement

Video ads, Digital Posters, Hashtags and

Promotional posts can be used for attracting
interest of targeted audience
Referral programs shall be arranged
Social media content related to skill to promote mouth-to-mouth
Creating user personas and design
development and personality building for customer specific E-Mail Marketing publicity of the product.
the target audience can increase brand campaign that highlights the core features
awareness and engagement. of Zuperly
THANK YOU!!!