NAVIGATING THE WORLD OF WORK CURIOSITY POD
CAREER DEVELOPMENT PLAN
My Current Program
My SMART Career Goal:
 Develop expertise in brand management, encompassing
brand strategy, positioning, and identity.
 Acquire proficiency in utilizing diverse marketing channels,
including digital, social media, and traditional platforms.
 Gain a leadership role in digital marketing at MSL within the
next three years.
Date 10/11/2023
Marketing major
How I will measure Career Goal Success:
 Campaign Performance: Assess the performance of marketing
campaigns across diverse channels. Analyze metrics such as reach,
engagement, conversion rates, and return on investment (ROI) to
gauge the effectiveness of my marketing strategies.
 Skill Development: Regularly update and expand my skills in
utilizing digital, social media, and traditional marketing channels.
This could involve obtaining certifications, attending training
programs, or staying informed about industry trends.
 Project Leadership: Demonstrate your leadership abilities by
taking charge of digital marketing projects. Successfully leading
projects showcase your capabilities and can contribute to your
candidacy for a leadership role.
 Team Collaboration: Measure your success in fostering
collaboration within the digital marketing team. A leader can often
bring out the best in their team members and achieve collective
goals.
 Performance Reviews: Use performance reviews to gather
feedback on your progress. Positive feedback from supervisors and
colleagues can indicate that you are on track.
 Recognition and Awards: Seek recognition for your contributions.
Awards, commendations, or nominations for projects can be
indicators of your success in the eyes of your peers and superiors.
My Self-Assessment – Identify & provide an example of your top three strengths and area for improvement (growth areas)

Strengths Growth Areas

1  Proficiency in cross-cultural communication:
My professional experience has equipped me with the ability
to collaborate and communicate effectively with colleagues
and partners from various cultural backgrounds.
2  Analytical thinking:
I successfully conducted an analysis of market trends and
consumer behavior for a recent academic project, thereby
contributing significant insights that facilitated the project's
overall success.
3  Networking:
Adaptability: I am
flexible and can
 Relationship building and connection:
My aspiration is to enhance my proficiency in forming and
sustaining professional connections throughout my entire career.
 Project management:
The development of my project management abilities will facilitate
my ability to lead and execute projects.
I believe there is room for improvement in my networking skills. To
combat this, I want to broaden my professional network by
attending industry events, making connections with industry
insiders, and engaging in relevant online groups.

quickly adjust to
different business
environments and
changing market
 Adaptability:
Because of my adaptability, I am able to thrive in a wide
variety of professional settings and rapidly respond to shifting
market circumstances.
 Planned Activities By When Resources Required Comments
(Timeline)
1. Internship Offer:  Applying is  Templates for  Consistently evaluate and modify my strategy in
Conduct research on digital contingent upon resumes and accordance with the observed progress and received
marketing agencies and completing cover letters, comments.
compile a list of them. Cover agency research research time,  Remain informed about current industry trends by
letters and resumes should be within two and application regularly engaging with blogs, podcasts, or industry
tailored to internship weeks and submissions. publications.
applications. distributing it  Solicit feedback from mentors or seasoned experts
within the within the area in order to consistently enhance one's
following month. performance.
2. Competency  Establishing 
Steps to achieve my goal

The provision of
Enhancement: precise online courses,
Determine essential benchmarks for access to
proficiencies in digital enhancing skills pertinent
marketing. Skill development for the duration software and
should be incorporated into a of six months. resources for
weekly timetable via online practical
courses and practical application, as
exercises. well as allocated
time for focused
study.
3. Networking:  The objective is  The use of a
Establish connections with to establish a LinkedIn
professionals, participate in certain number account is
online forums, and attend of professional conducive to
industry events (both contacts on a engaging in
virtually and in person). weekly basis and networking
to participate in activities, as well
at least one as facilitating the
industry-related process of
event per month. registering for
virtual events.
4. Contributions to the  Make a monthly  Ability to think
Project: contribution to at critically,
Investigate the various least one communicate
categories of projects often internship effectively, and
pursued by digital marketing project. put theoretical
organizations. Compile a knowledge into
comprehensive inventory of practice.
prospective contributions.
5. Educational Milestones:  Try to get a new  Online learning
Recognize relevant online qualification or opportunities,
courses and certificates. course supplementary
Develop a timetable for the completion every resources, and
completion of such tasks. two months. dedicated study
time.