Signature Assignment: Instructional Plan and Presentation

Signature Assignment:

Instructional Plan and Presentation

Subi Deb

CUR/516

November 30, 2020

Signature Assignment: Instructional Plan and Presentation

Part I

Course Title How to Create an Online Course

Description Online courses (massive open online course) are incredibly popular in 2020, as it
allows you to monetize your knowledge and impact an unlimited number of
people. It is a simple way to make money online (also known as an MMO). In this
course, you will learn the step-by-step process to create and develop your own
online course using the exact steps to make a course with Teachable, one of the
best and easiest online course software applications.
Target Audience Anyone who is interested in creating an online course on a subject that matters
Analysis most to them. For those that want to share their knowledge and help others
succeed in becoming better equipped with this new information. For those that
want to create an additional side income or start an online business. Due to
many states being in a lockdown state during the 2020 Pandemic, there are
many people looking to either increase their income, add to, or simply create an
income source. The audience for this course is for those individuals looking to
not only create content, but to take advantage of the internet, start a business
and provide solutions to those people who are in need for knowledge and
information.
Length of Course Online course materials – 20 hours broken down into 30-minutes to 1-hour long
sessions. In each segment of the course, there will be a session where the
participant will create an actual online course and then refer to the online
guided training (timing varies per user). Beyond the online course materials
include a Facebook Group Page where students can interact online with other
students and facilitators/creators forever. Regular updates will be
communicated through the Facebook Group page directly linking back to the
online course.
Goals 1. Students will learn how to create and develop an online course
2. Students will understand the concepts and the how-to, to create it using
one of the most popular online course software platforms.
3. Students will learn how to find traffic (customers) to visit their site and
pay for their courses. And launch a live course at the end of the course.

Part II

Defined Goal #1 Students will learn how to create and develop an online course.
Objective An online course will need a home where the course will be created, developed
and shared to others online. In this segment, the students will be introduced to a
variety of online platforms, its benefits, costs, and features that make the
platform the best for their needs. In the course itself, the platform of choice will
be teachable.com, however, students can apply the same to others such as
Udemy, SkillShare, LinkedIn Learning, Coursera and others. In the development
segment, students will learn how to create the course content, and learn about
the many paid and free options of creating visuals and other media through
Canva and YouTube.
Audience: Individuals who are interested in creating an online course.
Signature Assignment: Instructional Plan and Presentation

Behavior: To create and develop content on a preferred platform that will be

easy for their future students to enroll and learn from.
Condition: At the end of the course, the students will have a working online
course ready for launch.
Degree: Students will engage in the learning activities by 1. Learning through the
course lessons while also practicing in real time and applying their knowledge
directly onto a live course creator.
Instructional Presentation will be captured using capture-card software on a real-time view of
Strategies and the presenter’s desktop. As the presenter discusses each step of creating a new
Activities user account on teachable.com to designing the logos, the introduction page of
the course and beyond, the presenter will be guiding students through the how-
to steps utilizing this live action screen capture process. Live questions and
answers will be conducted throughout each section of the livestream followed
with a breakaway session were students will need to create their own login
credentials to the site to gain access to the next step in the learning course. The
instructional strategy is a live-coaching and directing exercise where the
facilitator and participant work together to develop their course.
Instructional Capture-card software where the facilitator/presenter can share their screen
Technologies with students. A video-sharing platform embedded into teachable to help
students see and read content throughout the course. External sites will also be
utilized, such as Canva for creating visual media, Pixabay for creating copyright
free images, among other applications.

Defined Goal #2 Students will understand the concepts and the how-to, to create using one of
the most popular online course software applications.
Objective Students will focus on learning on the inner concepts on how to organize and
arrange the content for their online course.
Audience: Students who have completed the first objective.
Behavior: Students will learn theory and concepts on how to create each stage
of their online course. Students will build their own course in this stage of the
course.
Condition: In real time, the students will have the foundation, and knowledge to
create each segment of their online course.
Degree: Students will execute and create content for their online course.
Instructional Facilitator will openly discuss via video on the theories and concepts of an online
Strategies and course format. How to manage and create a timeline of courses from start to
Activities finish for a complete comprehensive training session. Activities will include
open-discussions, activities where students will formulate and arrange their
courses to follow a timeline and share with the class and facilitator. Utilizing the
class, each participant can review, and provide feedback to others on what is
looks good, what do not and ways on improving content, media, or visuals.
Instructional Google Meet – building collaboration enabled conference rooms, online
Technologies meetings, training and support.

Defined Goal #3 Students will learn how to find traffic (customers) to visit their site and pay for
their courses.
Signature Assignment: Instructional Plan and Presentation

Objective Traffic Secrets – Identifying the students dream 100 customers. Who are the
ideal customers that the course is made for, how to attract them, and how to get
them to pay you (the participant) for your online course? The biggest problem
that most entrepreneurs have is not creating an amazing product or service; it is
getting their future customers to discover that they exist.
Audience: Students who have completed the first two objectives.
Behavior: Students will learn traffic secrets, apply the knowledge through
activities described by the facilitator in a real-world test.
Condition: In real time, the students will attempt to apply the knowledge and
execute a series of traffic secrets to attract new customers to sign up for their
online course.
Degree: Students will execute and create content for their online course. Have
their potential customers sign up for the course and provide real-time feedback
as to how it is working and if any need to be adjusted.
Instructional Facilitator will engage students on case studies provided by others online that
Strategies and have shown value and proof on how to identify free and paid-for traffic sources.
Activities Traffic is required to generate revenue to the course, and these methods and
case studies will provide the students opportunities to learn from others that
have attempted, failed and succeeded in ways to find organic free customers
(traffic) and the optional paid-for traffic sources. Activities will include to create
social media posts via several platforms to see which hashtag or campaign
generates the highest return in likes and comments in-real-time.
Instructional Social media platforms such as Instagram, Facebook, TikTok, SnapChat. Landing
Technologies pages that have been created along the way and Google Meet for collaboration.

Part III

Resources and Tablet, PC, Laptop, Mobile. Any device that can connect online and maintain
Materials connectivity with an operating system that can connect to a domain. Materials
are all digital, which would include a website that would provide potential
students information on what the course content is, a link directing potential
students to teachable.com site to purchase and access the course. Organic and
paid-for traffic through SEO, and social media marketing. Buzz surrounding
launch of a new course through social influencers and introduction videos on
snippets of the course provided on YouTube to gain organic traffic to the site and
re-directing potential students (customers) to the teachable.com site that will
host the training.
Course Time The initial course will be live and scheduled 30-minutes to 1-hour long sessions
covering a 4-week duration at approximately 5 hours per week. After the initial
run, the course will be available online with a pre-recorded session where
students can access the course at the students preferred time.
Individuals Facilitator: Subi Deb
Involved with Students: 1 to Infinity (online course, can have unlimited students if the course is
implementation available online indefinitely).
Administrators: Subi Deb, additional administrators may be added in the future
to moderate and keep content updated.
Signature Assignment: Instructional Plan and Presentation

Details on The initial (alpha launch) course will be live and scheduled 30-minutes to 1-hour
Implementation long sessions covering a 4-week duration at approximately 5 hours per week.
After the initial run, the course (beta launch) will be available online with a pre-
recorded session where students can access the course at the students preferred
time.
After several weeks to a quarter-month after beta launch, and all the “bugs” are
tested and corrected, a final rollout of the course will be launched.

Communications: Email capture through the external site (not teachable.com), for an example let’s
to Students say the external site is www.howtocreateanonlinecourse.com, potential
students would offer their email address for the opportunity to be the first few
to sign up for an exclusive opportunity to join a live training session. Upon
capturing their email address, I would be able to then communicate with
potential students on upcoming course information, launch date and time, and
offer exclusive giveaways in exchange for their email address.
Engagement As the training will be live, there will be opportunities for the facilitator to
During Course engage in real-time with students by asking questions, playing games and
breaking out into activities all within the course platform.
Formative Throughout the online course, within the modules there will be short quizzes as
Assessments in 2-3 questions testing their knowledge or recapping specific important pieces
of information. In the middle of some modules there can be recap notes and a
test to ensure specific information was retained. At the end of other modules, a
test can measure how much information was retained. There will be activities,
quizzes and tests throughout the learning course, along with real time course
creation which will also provide the facilitator real time updates to what
information was retained and those that were not.

Part IV

Describe evaluation instruments that must be created.

Describe the criteria you will use to determine whether students met the learning goals and objectives.

The most effective evaluation instrument for an online course is live streaming. As the course is
presented live online, students can watch the facilitator address problems in real time along with the
students. As the facilitator delivers on specific information, if he or she recognizes that many of the
students are asking specific questions to the content, the facilitator can focus more on that specific topic
before moving on to the next lesson. This feedback is valuable to the facilitator and the instructional
designer to make specific changes to the content in that section for future development.

Giving assessments throughout the course would provide valuable feedback if students had achieved
the desired learning objective within a specific module. Depending on the results, the feedback can
provide instructional designers and facilitators information as to if the course met the need of the
student and where improvements can be made. Additionally, asking for feedback post conclusion to the
course can provide meaningful information that can determine if the learning goals were achieved.
Signature Assignment: Instructional Plan and Presentation

Lastly, throughout the online course, students will be working together in small groups. At the start of
each new “class,” the students enrolled at a specific time will be enrolled into an exclusive Facebook
group that will allow for group collaboration throughout their time in the course and beyond.
Collaboration especially in a single member business model is crucial for success as it helps students
learn concepts together, while also having each other to lean on when motivation declines or they are
stuck in a situation and are unsure of where to go next. From experiencing this personally, I thought the
best solution is to create an exclusive group where members of a specific class can get together and help
inspire each other to continue to achieve success.