Unit:4

ADVERTISING
Lesson Title:
Advertising and targeting an audience

LESSON OVERVIEW

Date- 03/01/24 Day-Wednesday Duration-40 minutes. Yr-8D

Advertisements are prevalent in today’s society. They form an integral

Description part of media. They can influence consumer choices and ideals.
This is why it is important for students to understand the
hidden meanings and impacts of advertisements.

Pre-requisite Knowledge-  Reading and writing ability.

 Familiarity with advertisements

Materials Required  Smart board,

 Ad slogans written on strips of papers
 Computers (or iPads) with internet.
 Pen/pencil
 Near pod
 Pictures.

Learning Objectives  Students will examine how advertisements are made

 Students will discover the history of advertising.

 Students will critique and analyze ads by looking at the
ideas they propagate and the impact it can
have on people.
 Students will create a digital collage on
advertisements.
 Students will write a reflection piece based on
their collage.
classroom Organization/Layout
The entire class can participate in this lesson (large or
small group size).Students may be seated at their desk
during most of the activities.
For the pair work., students must be facing each other. Students will be
using devices for Near pod activities and digital Collage.

LESSON PLAN OUTLINE

The teacher will show some ads on the smart board and asks them to
observe it well. Time -15 seconds
Introduction- Then asks them to remember and write down the names which they
[ 4 - 5 minutes] have seen on the board.
Memory Game Discuss in Group- Shows Advertising slogans and students will guess
which ad it comes from. The slogans may be written on strips of
Guess the ads. paper / oral(5 slogans) and students who volunteer may come in front
of the classroom to read the slogan .
The class will brainstorm what makes advertisements appealing or
unappealing and where they can find advertisements today.

The teacher will give students an overview of advertising history

Overview of advertising history- using Near pod activity.
[5-6 Minutes] They are asked to read about the history of ads then and

Lesson explanation-
[5-8 minutes]
Activity time- Gallery Walk
Group discussion- Analyzing Ads
[10-12 minutes]
Advertising collage-
[10-12 minutes]
now. Shows 5 Questions to complete the task.
Explains to students three of the most common media
techniques influenced by their peers and surroundings
for ads.
a. Bandwagon:
This technique is used in the type of ads that tell
you to join the crowd. Advertisers who use this
technique want you to think that everyone uses
this product (so it must be good), or that you
will be popular if you use the product.
This technique is often used in soft-drink ads.
Ex. Pepsi® versus Coca-Cola.
b. Testimonial:
This technique often uses celebrities who tell
you about the success of a particular product
and how it has improved their life. Advertisers
who use this technique want you to believe
that the celebrity actually uses the product, and
that because the celebrity uses it, the product
must be good.
Ex. products like weight-loss programs and diet
pills.
c. Image:
These types of ads try to create a certain image
based on the product and the people who use
it. Advertisers who use this technique want you
to believe that people will admire you for using
it, that you have good taste if you use it, or that
you’ll be beautiful or handsome if you use it.
Ex. makeup , accessories, vehicles..
Gives each group a code / number, asks them to
walk around and find the matching picture of
the given code. Gives some questions to discuss
in group on the board for all the 5 groups.
1. What impact did this type of technique have
on your decision to use that product?
2. What were your feelings toward this ad
when you first saw it?
3. How has this ad influenced your decision
and lifestyle?
4. If this product was not advertised, would
you know about it? How else would you
find out about the product?
Students will create a digital collage using
GIMP/ any familiar app.
They should focus their collage on one type of ad, for
example, on cosmetic , beauty products,, clothes ,toys, food
or even on the models and people seen in the ads.
EXTENSIVE TASKS and HOMEWORK-
Advertising Situations
You want to sell a new type of mobile phone.
You have decided to advertise on TV. Decide
when you want your ad to be broadcast so it
can be seen by the maximum number of
appropriate people
You want a new flat mate. You must decide
how to advertise so it will be seen by the type
of person you want to live with.
You want to sell your house but not using an
estate agent. It is only a small house so the
buyer will probably come from the local area.
How will you advertise?
Reflection and Feedback
You have invented a new kind of cooker, and
you want to market this. You have plenty of
money so you can use different media to
advertise. Decide which two serve you best and
why.
You have just opened a new local flower shop.
You don’t have a big budget so you need to be
think carefully about how and where to
advertise. You need to decide how and where
to advertise.
You want to advertise your company. It is not a
new company but you lost money last month
and you want new customers. You make plastic
bottles for fizzy drinks. Decide who the
customers are, and how to attract them.