Social

Media
Strategy
 Target audience
Demographics:
Age: 18-35
Education: University students and working graduates
Geographic Location: MENA region, with a focus on Egypt

Psychographics:
Ambitious individuals aspiring to work remotely or as freelancers
Tech-savvy individuals comfortable with online platforms and technology
Open to learning and acquiring new skills through online courses
Value flexibility and the opportunity to work from anywhere
Seeking better incomes and career advancement through remote work opportunities

We aim to create engaging social media content that aligns with our audience's goals for income and
career growth. We will showcase Moahal's courses and remote job opportunities, enabling education,
skill enhancement, and valuable work connections. By doing so, we aim to inspire action and help
them seize digital opportunities with Moahal.
 Brand Voice
Our brand voice strikes the perfect balance
between friendliness and professionalism. We
create a welcoming and credible atmosphere
that resonates with our audience. Our content
is approachable yet knowledgeable, reflecting
our expertise and addressing the needs and
aspirations of our target audience
 Our Goals
Drive Engagement Educate & Build an Online
& Inspire Action Empower Community

Create captivating social Provide valuable Foster a sense of

media content that educational content that Output
belonging and community
encourages audience enhances skills and by encouraging audience
interaction, inspires them knowledge in relevant Presentations
interaction, are
sharing
to pursue their career fields, empowering communication
experiences, andtools
aspirations, and motivates individuals in the MENA that can
facilitating be
discussions.
them to take action. region to achieve demonstrations,

professional growth and speeches, and

reports.
success.
 Our Goals
Drive Website Enhance Brand Position Moahal
Traffic & Awareness & as an Industry
Generate Leads Recognition Leader

Increase website visitors Expand Moahal's reach Position Moahal as a

and capture potential and visibility among the trusted

Output
authority in the
customers' information target audience, online education and
through strategic social establishing a strong brand Presentations
remote work spaceareby
media campaigns. presence and increasing communication
sharing tools
industry insights,

brand recall. expert that
tips, can
andbethought-

demonstrations,
provoking content.
speeches, and
reports.
 Content
Types &
Examples
 Inside Moahal
Take your audience behind the scenes and introduce them to the
talented team and instructors who make Moahal possible. Share
interesting snippets from courses and conduct interviews with
instructors to showcase their expertise, background, and teaching
philosophy. This behind-the-scenes content adds a personal
touch, builds trust, and highlights the expertise within our
organization.

Success Stories
Showcase inspiring testimonials from individuals who have
achieved remarkable professional growth through Moahal's
courses and job opportunities. Share their experiences,
highlighting their career milestones and the positive impact
Moahal has had on their journey.
 Informative Content
Engage your audience through a mix of carousels and static posts,
delivering valuable educational content. Carousels, renowned for
their high engagement rates, have been proven to outperform
single-image posts by up to 70%. Utilize this dynamic format to share
the benefits and advantages of online learning and remote job
opportunities. This type of content empowers individuals and
enhances our credibility.

Interactive Games
Engage your audience with interactive quizzes and polls covering
various subjects, including the skills taught in Moahal's courses
and topics relevant to remote work and current trends.
 Industry News
Share relevant industry news, trends and updates. Moahal keeps
you updated on the latest trends and developments in your field,
positioning us as a reliable source of information. Empower yourself
with valuable insights to make informed decisions in your career.

Inspirational Content
Share motivational quotes, success stories, and thought-provoking
content, provide insights into the success of online businesses,
startups, and freelancers who have achieved great wealth and
professional success. This creates a positive and supportive
community around Moahal, motivating individuals to pursue their
dreams and find inspiration from real-world examples of success.
 Live Q&A and Takeovers
Engage your audience with live Q&A sessions featuring instructors or
industry experts who provide valuable insights and answer audience
questions. Additionally, consider account takeovers where
influencers or experts temporarily manage Moahal's social media,
bringing fresh perspectives and inspiring conversation

Website Blog
Create a dedicated blog on your website to share valuable and
informative content with your audience. Write articles, guides, and
tutorials related to your industry, courses and opportunities offered
by Moahal. Share these blog posts on social media platforms to drive
traffic to your website, increase engagement, and establish your
brand as a trusted source of knowledge and insights.

Thank You
For Your Attention