FARWA SHAKEEL

Marketing and Communications Innovator - Branding, Growth, Compelling Stories

farwahshakeel@gmail.com https://www.linkedin.com/in/farwa-shakeel/

Experience
Zogi Labs
Marketing & Social Media Lead 06/2022 - Present
• Strategized & executed content marketing plan, resulting in a 50% increase in engagement within the crypto gaming community.
• Led and mentored a cross-functional team of graphics designers, copywriters, SEO specialists, & video editors, cultivating a cohesive brand
identity and surpassing content goals.
• Oversaw community management and hosted AMAs sessions. Developed a highly effective marketing strategy, including partnerships for
IDO, NFT launch, and token introductions.
• Successfully rebranded the company from Bezoge to ZogiLabs, driving increased brand recognition and market presence.

Scorpbit Technologies
Head of Marketing 06/2022 - Present
• Led a dynamic team of 10+ professionals, fostering a seamless workflow and boosting overall productivity.
• Nurtured a key client relationship as the primary account manager, achieving a noteworthy 25% increase in customer satisfaction.

Neemopani
Marketing, Communications, & PR Manager 09/2021 - 05/2022
• Unlocked new user growth through strategic product offerings design, content marketing, social media campaigns, and collaboration with
affiliates.
• Planned and executed online and offline marketing activities, events, and campaigns, resulting in increased brand awareness and
engagement.
• Led and executed the content marketing strategy, generating compelling content that increased brand awareness, drove leads, and
converted VIP tiers.
• Created thought-leadership & engagement content initiatives, such as blogs & newsletters, to position the company as an industry leader.
• Supported the content review of all external materials on behalf of the VIP BU, ensuring consistency and compliance.
• Worked closely with growth marketing, SEO, Product Marketing, and PR teams to define and drive product and educational narratives.
• Collaborated with different internal business units, identifying storytelling opportunities and producing sleek banner designs. Led the
strategy and execution of social media platforms and local channels, resulting in increased brand awareness and user base growth.
• Recorded and analyzed data analytics of social media channels and website traffic, optimizing campaigns based on insights.

Axact
QAE Mobile Applications & Games 02/2018 - 11/2018
• Led research on mobile app trends (UX), establishing in-house standards resulting in a 15% bug reduction.

weRplay
Game Content Designer & Marketing Executive 12/2014 - 01/2016
• Led a development team in adding innovative design features to a popular mobile game, analyzing user feedback obtained through
conducting hundreds of in-person interviews, resulting in a successful marketing collaboration with Telenor.
• Orchestrated seamless collaboration with global teams (Pocket Gems) through efficient virtual meetings, facilitating the design, creation,
and testing of game content such as storyboards, artwork, and narratives, ensuring successful project completion.
• Introduced cutting-edge solutions and strategies, optimizing games for high user engagement and retention, leading to over 2 million
downloads within a span of 13 months.

H. A. Shah & Sons

Marketing Communications Specialist 04/2014 - 10/2014
• Generated exceptional sales of $1.86M at Asia Pharma Expo through global (Agilent) and local collaborations.

Full Stop
Technical Content Writer & Stakeholder Manager 12/2013 - 08/2014
• Managed client relationships, identified goals, and developed effective strategies to create high-quality technical content.
 Key impact

2 Founder of Women's Community

group @ DHA Islamabad.
V Official IAmRemarkable Facilitator
Demonstrated exceptional community-
building skills by curating and
cultivating a digital community of
more than 200+ women in my
neighborhood, offering a supportive
platform during the challenging
COVID-19 epidemic. Drove belonging
and brand loyalty through strategic
communication, engaging content, and
community events that fostered
connections and support.
Passionate IAmRemarkable Facilitator
> Founder of Entertainment Club at
dedicated to empowering individuals,
igniting motivation, and inspiring self-
worth. Committed to helping others
recognize their unique talents and
capabilities, fostering personal growth,
and promoting a positive mindset for
achieving success.
Scorpbit Technologies/Member of
EC at Axact and WeRplay
Founding member of the
Entertainment Club at Scorpbit
Technologies, driving engaging
experiences and fostering a vibrant
community. Valuable member of the
Entertainment Club at Axact and
WeRplay, contributing to the creation
of enjoyable and entertaining
initiatives.

p Run a community group of 8K+

people on FB
Successfully fostered the growth and
engagement of a thriving Facebook
community group, comprising over 8k
active members, through diligent daily
moderation and effective community
management practices.

current Role(s)
A Event Management
A E Operations/Project Managment
H
B Marketing -
Campaign F Collaboration with Game
B Planning, Social Development Team, Art Team, &
Media Marketing, Blockhchain Team
Blogs, and Email
G Campaigns G Community Management -
Discord, and Telegram
C C Customer Service
F H Content Strategy, Planning and
Content Designing
E D D Team Leadership