Revozan David Agustinus

Brand & Visual Identity 20

22
Creative Marketing
Digital Marketing & Performance
 Revozan David Agustinus
arevozan@gmail.com

085886091125

Hi There ! My name is Revozan David Agustinus, everyone calls me Revo

I’m a Jakarta-based Creative Director, I’m passionate about the creative aspect
of business such as Creative Marketing, Brand identities, Digital Marketing ,
Creative Design and e-commerce.

Through this portfolio, i want to showcase what i have done by far in this industry,
by the end of this portfolio, you will get valuable insights and we can discuss
possible opportunities out there

Happy reading !

1
Experience
Diluarkotak Creative Agency Jan 2019 - Present

Co-Founder | CEO | Creative Director

PT Cobra Dental Indonesia Nov 19 - Present

Head of Marketing & eCommerce

Head of Marketing Communications

PT Gree Electric Appliances Indonesia Dec 18 - Oct 19

Brand & Marketing Manager

Creative Supervisor

PT Funworld Prima Oct 16 - Dec 18

Art & Project Supervisor

Sr. Graphic Designer

NgakakKocak Group Feb 15 - Apr 17

Art Director
Social Media Specialist

Famkiz.com Jan 14 - Feb 15

Art Director

Macs 909 Oct 13 - Dec 13

Graphic Designer

Education
Institut Kesenian Jakarta 2014 - 2016

Visual Communication Design

Politeknik Negeri Jakarta 2011- 2014

Graphical Engineering - Graphic Design studies

2
Skills
Creative Directing
Visual Communication
Brand Development
Creative Marketing
Digital Marketing
Social Media Marketing
Performance Marketing
Search Engine Optimization (SEO)
Graphic Design
Illustration
Copy writing
3D Designs

Tools

2014 - 2016

3
Digital Analysis
Overview
this is an overview on Digital Media Management projects that I’ve worked on

Project Flow
Objectives
Every Client/ company have different objectives. The Key is to identify the
problems and also to think for the solution. It all begin with an analysis of
data within the last year or so.

Plans
Before the strategy starts, a digital media strategy is what matters. there
where a few things that needs to be resolved, including Brand Tone & manner,
content Pillar, social media editorial plan, project timeline, budget and KPIs

Start
It’s time to get everything up an running. Both organic and paid campaigns ran
on Cobra Dental Digital Platform such as , Website & Social Media

Evaluate & report

By the end of every campaign. our digital activities needs to be evaluated
an reported

5
Market Research
With a tool like Google Trends, we could see how the selected topics
market currently goes, we can take a look at the data that gathered previously

On Page Analysis
With Google Analytics, Social Media Native Analytics, Hootsuite,
Fanpage Karma SEM Rush, Moz and Neil Patel,
we can analyze digital data to conclude which strategy to go

Off Page Analysis

With Alexa, Similarweb, Alexa, SEM Rush, Moz and Neil Patel,
we can compare the top 5 categories of industries which are selected.
how many coverage percentage does one brand market share in a
selected location.

6
Competitor Analysis
With a tool like SEM rush, we can find out how rivals generate traffic and assess it,
see their top content, offers & more and Enhance SEO, PPC, Content Marketing
& Social Media.

Target Audience
Knowing our audience is importasnt to make sure the relevance of our
planned content with the targeted audience. Based on demography and
physcography

7
 Campaign Objectives
There are three main objectives on the campaign:
awareness, engagement, and lead generation.
These objectives are included in the marketing funnel.
Our content-making process also follows this rule
to fulfill the customer journey and make
our content more relevant to the audience.

Content Pillar
Pillars

Educational (30%) Informational (30%) Engagement (20%) Promotion (20%)

Themes

Services How to Quizzes & Polls Promos

Weekly Content Customer Trending issue
Tips testimonial (tap-in)

Platform

Relevant educational and engaging content is widely known to attract

new audiences to engage or even follow our account,
while informational and promotional content is available to achieve
our business goals (leads generation or sales conversion).

8
 Brand Tone & Manner
A brand's tone conveys its personality, semiotics and style. This can be another
subtle way to further distinguish the messaging from competitors.

Editorial Plan
The content calendar was created to give us a broad view
of how our campaign would go. The editorial plan gave
a brief to how our content would appear, such as from
design, caption, hashtag, and upload time perspective.
The planned content then would be published
with scheduling tools.

Lead Generation Journey

There are two types of content that we used to generate leads:
promotional (hard-selling) and giveaway.
The diagram above is the customer journey on how they are directed
to fill the contact form as their sign of interest in purchasing our products.
These steps are almost identical to the giveaway journey.

Total Budget

Awareness Interaction Leads

Fun content Giveaway content Promotional content

Product Teaser Product Knowledge Product Knowledge
content content content
Service Teaser Fun content
content

Budget allocation Budget allocation Budget allocation

9
 Ad Core Strategy
Ideally, an ad journey is divided into the marketing funnel:
awareness, interaction, and lead generation.
Every Brand’s Focus are different either its on interaction
and lead generation only or everthing in between
to keep the ad spending efficient.

9
Performance
Performance in Numbers
Cobra Dental
*8K *14K
3K 6K Instagram

Facebook
6K 16K 0 8K 28K 2K
Twitter

120 1.4K Youtube

TikTok

Website

0.08% 1.18% 0% 428% *traffic/month

Engagement Rate Return of Ad Spending

Gree Indonesia
*15K *21K
5.1K 8K Instagram

Facebook
1K 20 K 1,3K 25 K
Twitter

1.2K 2.4K Youtube

Website

*traffic/month

0.2% 2.58% 70% 300%

Engagement Rate Return of Ad Spending

Ngakakkocak
1.7 6.5
40M
M M
74.4M

Instagram
MONTHLY AD REVENUE

MisterKomedi
870
7M 15M
K
500 K
Instagram
MONTHLY AD REVENUE

11
Paid Ads Key Highlight

90* 2-3x

Leads Generated Cheaper CPL

60% from ad & promotion Compared to previous campaigns

96% 5

Total Budget Spent Total Ad sets

60% from ad & promotion total of 30 ads

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Creatives
Social Media Gallery

Content Posts

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Creative Ad Gallery

Objective: Result:

Create a compelling ad 19.880 plays on IG

based on the trends 158.8 K views on Tiktok
that occurs 1.2 K likes
150+ leads
Target :

Brand Awareness
Traffic

15
Video Production Gallery

https://www.youtube.com/watch?v=6nxyqVeny0k https://www.youtube.com/watch?v=ExGDy3hdWuc&t=12s

https://www.youtube.com/watch?v=1zW3c0fxjQ0 https://www.youtube.com/watch?v=4c6fXcLtMHY

https://www.youtube.com/watch?v=WaXsiNwm42U https://www.youtube.com/watch?v=guMd896L4Vw&t=37s

16
Brand Identity
Old New

EJOY COMMERCE INDONESIA EJOY COMMERCE INDONESIA

FUN & FIT TRAMPOLINE PARK FAMKIZ.COM BLESSING KITCHEN

!"#$%&'( #') " *)+%,&-.) /0&( '-"#$

NGAKAKKOCAK RELASI KARNIVAL - Karawang Night Festival

17
Brand Identity

Signboard

POP Design

Product Display Booth

18
33Terminal Design

Gree Office

Gandaria City

Funworld AEON JGC Sumarecon Mall Bekasi

Funworld Taman Anggrek

19
Packaging Design

20
SEO & Blogs
Blogging Objectives
The blogging objective is to write and provide useful articles that matter to readers.
It could be a practical recommendation, listicles, or feature article about trending
issues in pop culture.

The results will be determined on how my articles performed both in Medium and
Search Engine Result Page (SERP). It means that if an article is not that frequently
searched in the search engine but loved by Medium readers, it is still worth trying to
write the article.

Project Flow
Join Publication
Being a contributor to Medium publications is a great way to start the jour-
ney as they often times drive great amount of traffic from their existing
readers and followers.

Topic & Keyword Research

After deciding which general topic we should writea keyword research to
see how the keywords related to upcoming article performed in the
search engine.

On Page SEO
Optimizing my article an SEO perspective during the writing process
could help my article a lot surpass web ranking factors and gain a higher
ranking in the search engine

Off Page SEO

Apart from the SEO factors inside my Medium page, backlinks as the
common strategy in off-page SEO were deployed to support the on-page
SEO strategy.

SEO Audit
blogging campaign then would be evaluated periodically through SEO
audit as one of the evaluation processes apart from analyzing the article
performance or stats.

22
Blogging Objectives
The blogging objective is to write and provide useful articles that matter to readers.
It could be a practical recommendation, listicles, or feature article about trending
issues in pop culture.

The results will be determined on how my articles performed both in Medium and
Search Engine Result Page (SERP). It means that if an article is not that frequently
searched in the search engine but loved by Medium readers, it is still worth trying to
write the article.

Project Flow
Join Publication
Being a contributor to Medium publications is a great way to start the jour-
ney as they often times drive great amount of traffic from their existing
readers and followers.

Topic & Keyword Research

After deciding which general topic we should writea keyword research to
see how the keywords related to upcoming article performed in the
search engine.

On Page SEO
Optimizing my article an SEO perspective during the writing process
could help my article a lot surpass web ranking factors and gain a higher
ranking in the search engine

Off Page SEO

Apart from the SEO factors inside my Medium page, backlinks as the
common strategy in off-page SEO were deployed to support the on-page
SEO strategy.

SEO Audit
blogging campaign then would be evaluated periodically through SEO
audit as one of the evaluation processes apart from analyzing the article
performance or stats.

23
Joined Publications

Publication Contributor
Medium publications are the places where we can write our articles to be featured
on their pages and read by their followers. It is a great way to gain readers in the
first hours after publishing before going long-term in the SEO campaign. I join 3
publications as their contributor, they are Kaskus, Kompasiana, & Kumparan,

Topics & Keyword search

Random ideas can pass to our minds anytime, right? To prevent losing them,
I consistently write down my raw ideas (seed keywords) before being sorted later on
during keyword research.

24
 Keyword search
There are at least three metrics that I considered before writing articles: volume,
search difficulty, and trend. This step can be done with Ubersuggest or Semrush.
Aiming at long-tail keywords also became my strategy to gain traffic from
low-volume keywords but less competition against other established websites..

On Page SEO
Yoast SEO provides us with several user-friendly SEO tools. The first one is we can
fill in an SEO title & description where these points will be displayed for readers in
the search engine. It is important to include target keywords here to increase the
likelihood of our articles coming up first.

SEO Title & Metadescription

25
Tags
The main objective of this point is to tell readers the topic we discuss in an article, so
it can be found by Medium readers who are interested in similar topics through
Wordpress’ recommendation algorithm. This can also help our SEO journey to rank
better in the search engine result page.

Alt Tags
An alt text is an alternative text that is applied to an article image that increases the
accessibility to all users and also impacts our ranking in the search engine. Again,
this is our opportunity to include target keywords as long as it is relevant with the
image.

Headings
Headings are important to write a
concise article by explaining what we
are trying to say by some key points.
These also matter to the SEO ranking
process. Wordpressprovides up to
Heading 6 in case we need a subpoint
in our articles.

26
 Off Page SEO

Backlinks
to gain readers from other trustworthy sites, I created a pinned Twitter thread to list
my articles in a simple way and ease readers to find them and keep updated. Some
publications that I joined also did the same thing. As an addition, I also published
some of my articles in relevant communities like Facebook groups to broaden my
reader sources

SEO Audit
Assess the Site Perfor-
mance

Technically, Wordpress
does not give us full con-
trol over how we manage
our sites unlike other
platforms like CMS Word-
Press. Deeper technical
aspects are handled
directly by Medium's SEO
staff. However, the site
audit still can be done
with Semrush

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 Most Viewed Articles

Here are the top best articles based on views. What makes these articles stand out is
they appear at top rows in the search engine for certain long-tail keywords. For
instance, the first article's 91.6% traffic came from search engines (Google, Bing, and
Yahoo). The third article also performs well in the search engine with appeared in top
spots for multiple keywords.

Traffic Source
I extracted the data from Google Analytics Search
engines and Google still dominated as the traffic sources.

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 Revozan David Agustinus

Thanks
For Reading

Brand & Visual Identity 20

22
Creative Marketing
Digital Marketing & Performance