Business Case-Study

How CURE FIT

does marketing?
The Name & Game
Started in 2016

Founded by Mukesh Bansal & Ankit Nagori

Original Business Model:

Gyms, Healthy food, health clinics
Model after Pivot:
Online/Digital fitness sessions

Added >1.5 Mn new users since

April 2020

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 Dissecting Brand Cure.Fit
The Name
Direct your efforts towards being
physically & mentally fit

The Logo

Midnight Black Radiant Pink

Symbolizes Purpose & Strength Symbolizes Dynamic Environment

Oyster Blue Sunlight Yellow

Symbolizes Sense of Calmness Symbolizes Radiance & Energy

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 The STP of Cure.Fit
Segmentation
Urban
Rural

Adults Kids

Youth

Fitness brand that promotes

• Urban Population
“Healthy Body, Mind
• High income group & Soul”
• Age Group 20-40

Targeting Positioning
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 “Cure.Fit” – The 4 verticals
Cult.Fit Mind.Fit
Gyms & Fitness Centers: Services in mental health and wellness
Dance fitness, HRX , Boxing

Contributes 40% to the revenue Contributes 10% to the revenue

Eat.Fit Care.Fit

Comprehensive health check-ups, doctor

Subscription based Snacks & Meals.
consultations, nutrition, lifestyle
consultancy, diagnostics

Contributes 40% to the revenue Contributes 10% to the revenue

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Cure.Fit’s engagement

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Customers’ Feedback
90% 60%
Cult users would recommend Users renew subscription because
the classes to others they love the cult experience

How retention improved?

Unlimited pauses in between challenges
allowing the users to come back after
break.

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Marketing @Cure.Fit

Content Marketing:
Social Media
Cure.Fit has gained a Marketing:
wide number of
3.5 Lac followers on
audiences through
Facebook and
content delivery and
Instagram
storytelling

Influencer Marketing:
Offline Marketing: Influencers to create
Cure.Fit has effectively buzz of its products by
leveraged radio collaborating figures
channels where their like Hrithik Roshan,
fitness experts talks Milind Soman, Tiger
Shroff, etc.

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 Expansion plan of Cure.Fit
1. Ready-to-eat category

2. Workout apparel & equipment

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 Expansion plan of Cure.Fit
3. Online Doctor Consultation

4. Super-Specialist Online Consultation

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STOP WISHING START DOING

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