Market Size 26.

36mn Vehicles
Automobile
Growth Rate 3.6% of CAGR

All figures
based on
2020-21 data
Revenue (CR) INR 46559.39 INR 45040.98 INR 66562.10 27214.5 bn Yen USD 12714.4
Net Profit INR (2395.44) INR 248.46 INR 4229.70 2245.2 bn Yen USD (127.6)
Founded 1945 1945 1982 1937 1903
Market Share 8.8% 5% 46.9% 7.07% 13.87%

Market share Export trend Cost Drivers

2018 2019 2020 2021
5 Export trends in Millions 4.75
4.63 15%
4.5 4.13
4.04
4 3.64 3.48 9%
3.5
3
2.5 7%
57%
2
1.5 12%
1
0.5
0 Raw materials R&D Wages S&D Others
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

Segments News and Facts Other Major Players

Segments •In January 2020, Tata Auto Comp Systems,
the auto-components arm of Tata Group
8% entered a joint venture with Beijing-based
Prestolite Electric to enter the electric
25% vehicle (EV) components market.
•Hyundai Motor India invested ~Rs. 3,500
crore (US$ 500 million) in FY20, with an
67% eye to gain the market share. This
investment is a part of Rs. 7,000 crore (US$
993 million) commitment made by the
company to the Tamil Nadu government in
Hatch back Sedan SUV & MUV
2019.

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 Competitive Landscape

• In 2020, India was the fifth-largest auto market, with ~3.49 million units combined sold in the
passenger and commercial vehicles categories. It was the seventh largest manufacturer of
commercial vehicles in 2019.
• Domestic automobiles production increased at 2.36% CAGR between FY16-20 with 26.36
million vehicles being manufactured in the country in FY20. Overall, domestic automobiles sales
increased at 1.29% CAGR between FY16-FY20 with 21.55 million vehicles being sold in FY20.
• Overall, automobile export reached 4.77 million vehicles in FY20, growing at a CAGR of 6.94%
during FY16-FY20.Passenger vehicles are made up 14.2% of the vehicles exported, commercial
vehicles at 1.3%.

Market Share
1.9
3.6 4.1 MSIL
3
Hyundai
4.6 Tata
5 Kia
46.9 M&M
5.4
Toyota
Renault
8.8 Honda
Ford
16.7 Others

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 Opportunities

• India could be a leader in shared mobility • Focus is shifting to electric vehicles to

by 2030,providing opportunities for reduce emissions.
electronic and autonomous vehicles.
• The electric vehicles industry is likely to
• Rise in middle class income and young create five crore jobs by 2030
population will result in strong growth

Segments

8%

25%

67%

Hatch back Sedan SUV & MUV

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 Post Covid-19 Scenario

• A lot has changed after the world has been affected by the Coronavirus. For the auto
sector the COVID-19 pandemic has driven an end to end transformation.
• After the downturn of the pandemic, the auto sector is gradually stepping up. The revival
of the automobile sector, especially the passenger cars was led by the segment of the used
cars.

• With the festive season discounts and government support of auto loan interest below 8
percent, the demand curve for auto has been northwards. As per the data of The
Federation of Automobile Dealers Associations (FADA), vehicle registration in October
month stood at 14,13,549, which increased to 18,27,990 in the month of November.

• Indian auto sector is a gigantic U.S. $100 billion industry, and with the gradual increase in
demand and economy trying to pace its growth back, we can expect the automobile sector
to rise back to a positive level soon!

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 Investment

• The industry has attracted Foreign Direct Investment (FDI) worth US$ 25.40 billion
between April 2000 and December 2020, according to the data released by DPIIT.
• In 2019-20, total passenger vehicle sales reached ~2.8 million, while in FY21 (until February
2021) ~2.3 million units were sold
• In February 2021, the Delhi government started the process to set up 100 vehicle battery
charging points across the state to push adoption of electric vehicles.
• In January 2021, Fiat Chrysler Automobiles (FCA) announced an investment of US$ 250
million to expand its local product line-up in India.
• A cumulative investment of ~Rs. 12.5 trillion (US$180 billion) in vehicle production and
charging infrastructure would be required until 2030 to meet India’s electric vehicle (EV)
ambitions.
• In January 2021, Tesla, the electric car maker, set up a R&D center in Bengaluru and
registered its subsidiary as Tesla India Motors and Energy Private Limited.

5 Export trends in Millions 4.75

4.63
4.5 4.13
4.04
4 3.64 3.48
3.5
3
2.5
2
1.5
1
0.5
0
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

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 Government Initiatives

• The Government of India has allowed 100% foreign direct investment (FDI)in Automobile
industry under the automatic route.
• In Union Budget 2021-22, the government introduced the voluntary vehicle scrappage policy,
which is likely to boost demand for new vehicles after removing old unfit vehicles currently
plying on the Indian roads.
• The Government aims to develop India as a global manufacturing center and a Research and
Development (R&D) hub.
• Under NATRIP, the Government of India is planning to set up R&D centers at a total cost of
US$ 388.5 million to enable the industry to be on par with global standards.
• The Ministry of Heavy Industries, Government of India has shortlisted 11 cities in the country
for introduction of EVs in their public transport systems under the FAME scheme.
• The Government will also set up incubation center for start-ups working in the EVs space.

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 Threats
• Presence of such a large number of players in the Automobile industry results into
extensive competition, every company eating into others share leaving little scope for new
players.
• At least for the passenger segment fluctuations in the fuel prices remains the determining
factor for its growth.
• Due to the fact that mature markets are already overcrowded, industry is shifting towards
emerging markets by building facilities, R & D centers in these markets. But the ROI out of
these decisions is yet to be capitalized.
• Macroeconomic uncertainty, Recession, un-employment etc. are the economic factors
which will daunt the automobile industry for a long period of time.

Cost Drivers
15%
Raw
materials
9% R&D

Wages
7%
57%
S&D
12%
Others

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 Conclusion
• India is becoming one of the fastest growing automobile markets in the word and many
reports suggesting that India will surpass China in the average automobile (Passenger
Vehicle Segment) by 2025
• There is tremendous potential in automobile industry and the recent growth figures by all
the automobile majors prove this point that Indian automobile industry is back on track.
• Competition will now be much higher with all the auto majors lining up for entry into India
either to market their cars here or to manufacture, but all the auto majors seem to be
coming to India.
• India’s automobile industry is poised at the start of an exciting phase of growth, not all of
which may derive from manufacturing conventional fuel-based vehicles.
• Various possibilities ranging from developing vehicles based on alternate fuels to
collaborating with some-time rivals, have the potential to open fresh avenues for growth.

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