UberEATS:

My Onboarding Experience

AjayRanaBhat
Student ID:162166219
MKM 916 Interactive
marketing
Prof. AndrewTemes
Uber Eats

Uber Eats is a well-known on-demand food delivery service that puts

customers in touch with nearby eateries and brings food right to their
door. It offers a simple and convenient way to order food using a mobile
app and website.

• was established in 2014 as an Uber Technologies Inc. subsidiary.

• first started as a trial programme in Los Angeles, California, and
quickly spread to include many locations across the world.
• To make meal delivery easier, Uber Eats makes use of the network and
infrastructure already in place on the ride-sharing platform.
• provides a wide range of cuisines and menu choices from
neighborhood eateries, fast food franchises, and well-known
restaurants.
• offers contactless delivery, in-app tracking, and curbside pickup as
delivery choices.
 My onboarding process for UberEats:

I nstall the app from Once you open the app, register your
Playstore or App phone number and your email id to
store. create an account.
 Continuation of the onboarding process for UberEats:

UberEats asks you to turn on your location

Accepting the terms and
or manually put in your address to suggest
conditions is the next step.
restaurants nearby.
 Continuation of the onboarding process for UberEats:

Ubereats will then prompt

New users are
you to activate alerts in This is the
immediately provided
order to receive updates
discounts and offers Ubereats
on your order or any type
after creating an home page.
of promotions.
Welcome message from Uber Eats

 Once I created my Uber Eats Account, I received this e-mail.

 Evaluating UberEats onboarding
process:
Uber Eats requests the following users:
1. Phone number
2. Email address
3. Name
4. Location

The first step in the Uber Eats onboarding process is entering the user's phone number or email. Then, Uber Eats sends you an
email asking you to confirm your email address.

Uber Eats offers you a welcome email that walks you through the entire app-use process after you confirm your email address.
In order to offer service and make use of their information, Uber Eats requires consumers to accept their Terms and Policies.

A registered user's phone number or email address may be used by Uber or Uber Eats to automatically fill out their information.
The procedure of opening an account is simple and uncomplicated overall.

Following order placement and delivery, the business emails the customer to confirm receipt and provide the total cost.
UberEats' social media presence and their
connection with customers:

Facebook
Twitter Instagram
engagemen
t
UberEats Communication:
Both users and non-users receive weekly
emails from Uber Eats with promotions. This
email features brand-new discounts and
bargains. Additionally, users will get emails
when their orders are placed and delivered.
UberEats often sends SMS and email alerts to
subscribers informing them of popular events,
partner deals, and other pertinent Uber news.
Although the onboarding process for Uber
Eats is effective and straightforward, at times
the communication might come across as
passive-aggressive. Customers may
unsubscribe from their emails if they feel that
they are receiving offers and emails from
them all the time.
Promotions and Offers I got from UberEATS
in My 6+ weeks Journey
Contd.

 UberEATS individualized offerings and

suggestions delighted me throughout my
6+ week experience with Uber Eats. To
choose places and foods that I might
enjoy, they looked at my past purchases
and eating habits. The app also suggested
comparable food products, enabling me
to try new flavors and eateries. To make
the whole experience even more
delightful, Uber Eats frequently provided
alluring bargains and discounts on food
products that matched my interests. They
stand out in the food delivery sector
thanks to their meticulous attention to
detail and customized service.
 Here is the Once food was ready
Opened Uber eats Selected my Next, I can Restaurant
checkout delivery driver picked
app and Selected favorite food check my started Preparing
section where I up my food and headed
my favorite i.e., Momo’s orders from my food
paid for my my way and delivered
restaurant my cart order it to me.

Ordering and Delivery Process

  It has been easy and convenient to get meal delivery
through Uber Eats. I was able to look through the
options and search for Momo's with ease thanks to the
My Experience and user-friendly UI. I could personalize my order and get
instant updates on its progress. Based on my choices,
Feedback Uber Eats occasionally suggested comparable foods, but
it wasn't frequent. Overall, the process was easy, there
were personalization possibilities, and there were
informative updates.
My Purchases
 Ideal onboarding process for
It UberEats:
takes far longer and costs much more money to acquire new customers than it does to try
to keep the ones you already have. Therefore, it is crucial to make sure that new customers
keep using your product. Retention is the ultimate goal for almost all business models.
Easy log in Customer engagement
UberEats users should be able to register Users should receive customised emails
and log in without the need for two-factor from UberEats depending on their past
authentication. With this approach, the orders or the types of restaurants they
initial user funnel will be improved and the frequent. Customers feel more engaged and
first onboarding process will be fully noticed as a result of this.
frictionless. Additionally, introducing the
app's value proposition to more potential Build loyalty programs
users would increase retention.
After 3-5 orders, consumers are most likely to
Showcasing the menu with see the benefits of loyalty programmes.
pictures Loyalty schemes are used by customers, which
motivates them to utilise the service more
So that clients are aware of how the food would frequently. Everyone enjoys receiving rewards.
look before ordering, Ubereats should take the Therefore, rewarding customers for choosing
initiative to offer sample images of the dishes on your business is an excellent way to turn
the menu. This keeps customers from becoming occasional customers into loyal ones.
 In conclusion, my 6+ week experience with Uber Eats has been wonderful. In order to
create a unique and satisfying meal delivery experience, the platform excels in
customizing its services to my individual orders, preferences, and location. They review
my previous orders to suggest comparable food products, letting me try different flavors
and dining establishments. My interest in using Uber Eats is maintained by the alluring
and pertinent deals and promotions they present.

It only takes a phone number or email address to begin the simple onboarding process.
Customers of Uber Eats are informed about orders, specials, and events through emails
and SMS alerts. Customers have the option to unsubscribe if they feel overloaded, even
though the communication might occasionally be seen as passive-aggressive.

Summery
One proposal is to make it simple to log in without using two-factor authentication, to
display menu items with images, to personalize customer engagement through tailored
mailings, and to introduce loyalty programmes to reward committed users.

Overall, Uber Eats has won me over with their focus on detail, tailored
recommendations, and alluring promotions. It has made food delivery practical,
enjoyable, and personalized for my tastes.
References

 All the screenshots included here are mine.

 Uber Eats: https://www.ubereats.com/
 Uber Eats - Wikipedia: https://en.wikipedia.org/wiki/Uber_Eats
 Uber Eats - Crunchbase: https://www.crunchbase.com/organization/uber-eats
 "Uber Eats: The Comprehensive Guide" - Grubhub for Work:
https://www.grubhubforwork.com/resources/uber-eats-comprehensive-guide
 "7 Tips to Boost Customer Loyalty with Your Restaurant Loyalty Program" - Toast:
https://pos.toasttab.com/blog/restaurant-loyalty-program-tips
 "UberEats launches loyalty program" - Restaurant Dive:
https://www.restaurantdive.com/news/ubereats-launches-loyalty-program/53336
0/
 Uber Eats on Facebook: https://www.facebook.com/UberEats/
 Uber Eats on Twitter: https://twitter.com/UberEats
 Uber Eats on Instagram: https://www.instagram.com/ubereats/