B'COFFEE AMBASSADOR PROGRAM

EntertainXcellence: Building the Entertainment Titans of Tomorrow

SUBJECTS
B'Exotica Panama Coffee, & Rukola Creative Collaborations
PROGRAM NAME
EntertainXcellence: Building the Entertainment Titans of Tomorrow
BRAND PRODUCT
B’Exotica Panama Coffee BA, Event Project, Guest Lead, KOLs

START DATE AUTHOR

June 20th 2023 PT. Prama Poros Utama Managing Consultant

PROJECT
PURPOSE | Why?
The purpose of the program is to identify and nurture exceptional talent within the Gen Z and millennial
demographic who are passionate about the entertainment industry. By providing a platform for young
individuals to showcase their skills and gain valuable experience, the program aims to contribute to the
development of future leaders and innovators in the entertainment field. It is needed by the business to
discover and cultivate fresh talent, fostering a pool of skilled individuals who can contribute to the growth and
success of the brand. Additionally, the program enhances the business's reputation as a forward-thinking and
supportive organization dedicated to nurturing the next generation of entertainment leaders.
OPPORTUNITY | Ultimate impact?
The program utilizes the opportunity to provide selected ambassadors with the chance to work closely with
industry professionals, participate in planning and promoting entertainment experiences, and network with
influential individuals and talented performers. By empowering these ambassadors and exposing them to
various facets of the entertainment business, the program aims to cultivate fresh talent and foster a pool of
skilled individuals who can contribute to the growth and success of the brand. The ultimate impact of
implementing the program is twofold. Firstly, it helps in discovering and nurturing young talent, creating a
pipeline of future leaders and innovators in the entertainment industry. Secondly, it enhances the business's
reputation as a forward-thinking and supportive organization dedicated to nurturing the next generation of
entertainment leaders.

ELEMENTS
What are the fundamental components of the project?
Training and mentorship: Develop a structured
Selection and recruitment process: Design a training program to enhance ambassadors' knowledge
comprehensive strategy for identifying and selecting and skills in the entertainment industry. Provide
ambassadors based on their skills, passion, and mentorship opportunities with industry professionals
alignment with the program's objectives. to foster their growth and development.
Collaboration and content creation: Create a
framework for collaboration between ambassadors
and the buzzer teams, enabling them to work together
in creating high-quality and engaging content that
aligns with the brand's messaging and objectives.
Ambassadors' benefits and incentives: Design
enticing packages and incentives for ambassadors
based on their influence and contribution. Provide
competitive salaries, high incentives, and valuable
experiences to motivate and reward their efforts.
Performance tracking and reporting: Establish a
system for tracking the performance and impact of
the program, including metrics such as audience
growth, engagement, reach, and conversion.
Regularly generate reports to evaluate the program's
success and make data-driven decisions.
Communication and relationship management:
Establish effective channels of communication with
ambassadors and the buzzer teams. Foster positive
relationships, provide support, and maintain regular
engagement to ensure a smooth and successful
collaboration.
Skill Enhancement Programs: Offer specialized
programs or courses to enhance specific skills that
are highly valued in the entertainment industry. This
could include training in event management, digital
marketing, content creation, artist booking, or stage
production.
Cross-Departmental Experiences: Provide
ambassadors with opportunities to work across
different departments within B'Coffee, enabling them
to gain a holistic understanding of the entertainment
business. This cross-departmental exposure will
foster a well-rounded skill set and broaden their
perspectives.
Industry Showcase Events: Organize exclusive
showcase events where ambassadors can present
their creative projects, performances, or event
concepts to industry professionals, stakeholders, and
the public. This platform will give them visibility and
recognition for their talents and achievements.
Collaborative Industry Partnerships: Forge strategic
partnerships with other entertainment organizations,
production companies, talent agencies, or media
outlets to create collaborative opportunities for
ambassadors. This may include joint projects, shared
resources, or cross-promotional initiatives.
Platform and promotion: Determine the social media
platforms to focus on, such as Instagram and TikTok,
and develop a content strategy for each platform to
drive audience growth and brand visibility.
Branding and visual identity: Develop collaborative
branding materials, including branded merchandise,
banners, signage, and exclusive event invitations, to
enhance the program's visual identity and create a
sense of exclusivity and luxury.
Professional Development Workshops: Conduct
specialized workshops to enhance ambassadors'
professional skills, such as public speaking,
negotiation, leadership, and project management.
These workshops will contribute to their personal
growth and equip them with transferable skills for
their future careers.
Guest Speaker Series: Invite influential personalities
and industry experts to share their experiences,
insights, and success stories with the ambassadors.
These guest speaker sessions will inspire and
motivate ambassadors by exposing them to diverse
perspectives and real-life examples of success within
the entertainment industry.
Industry Research Projects: Encourage ambassadors
to conduct research on industry trends, emerging
technologies, audience preferences, and market
dynamics. This will deepen their understanding of
the industry landscape and equip them with valuable
insights to make informed decisions.
Creative Project Assignments: Assign ambassadors
creative projects that allow them to showcase their
talents and innovative ideas. These projects could
involve designing event themes, creating promotional
materials, producing multimedia content, or
developing unique concepts for entertainment
experiences.
Ambassador & KOL Assembly Events: Organize
exclusive ambassador & KOL gathering events
where ambassadors can gather and grow their
networks to industry professionals, stakeholders, and
the public. This platform will give them opportunity
and exposure for their talents and achievements.
Leadership Development Initiatives: Offer leadership
development programs and activities to nurture
ambassadors' leadership skills, fostering their ability
to lead and inspire others within the entertainment
industry.
Industry Internship Opportunities: Facilitate
Alumni Network: Establish an alumni network for
internship opportunities for ambassadors to gain
ambassadors who have successfully completed the
practical experience and exposure in renowned
program, creating a community of industry
entertainment companies, agencies, or production
professionals and offering ongoing support,
houses. These internships will provide ambassadors
mentorship, and networking opportunities even after
with valuable industry-specific knowledge and
the program's completion.
professional connections.

OBJECTIVE
What does the project work to achieve?
The objective of the EntertainXcellence program is to identify and nurture exceptional talent in the Gen Z
and millennial demographic, empowering them with valuable experience and exposure in the entertainment
industry. The program aims to cultivate a pool of skilled individuals who can contribute to the brand's growth
and success, while also enhancing the brand's reputation as a forward-thinking and supportive organization.
By attracting top talent, leveraging ambassadors and KOL influence, and establishing a strong community,
the program benefits the business through a skilled workforce, increased brand visibility, and a network of
advocates, ultimately contributing to its success in the competitive entertainment market.

TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?

The program audience target is ambitious and talented individuals from the Gen Z and millennial
generation who have a passion for the entertainment industry. We are specifically focusing on six primary
student and scholar sub-personas. These individuals are creative, driven, and eager to make a mark in the
world of entertainment. By targeting this demographic, we aim to attract young individuals who are highly
motivated and possess the potential to become future leaders and influencers in the entertainment industry.
The program provides them with a platform to showcase their skills, gain valuable experience, and connect
with industry professionals, fostering their growth and development in the field.

BRAND TARGET | Who does the brand speak to?

The program audience target of the brand is primarily aimed at ambitious and talented individuals from the
Gen Z and millennial generation who have a passion for the entertainment industry. It is designed to attract
young individuals who are seeking opportunities to excel, gain valuable experience, and build a successful
career in the field of entertainment. The brand's program is speaking to aspiring entertainment enthusiasts
who want to make a mark in the industry and are looking for a platform to showcase their talents. The
audience of the KOLs (Key Opinion Leaders) selected for the program consists of their respective followers
and fans who are interested in the content and expertise that the KOLs offer. These followers are typically
individuals from the same Gen Z and millennial demographic, who resonate with the KOLs' personalities,
interests, and lifestyle choices.

ATTITUDE
PROJECT TONE | What traits are we trying to convey?
 The project tone we aim to convey is one that is vibrant, forward-thinking, and filled with possibilities. It is
dynamic, representing the ever-evolving nature of the entertainment industry and the need for continuous
adaptation and creativity. We strive for an innovative atmosphere that encourages ambassadors to think
outside the box, explore new ideas, and challenge conventional boundaries. The tone is also empowering,
emphasizing the belief in the ambassadors' capabilities and their potential to shape the future of
entertainment. We want to ignite a sense of excitement within them, fueling their passion and motivation to
excel. By instilling a strong sense of opportunity, we aim to inspire the ambassadors to embrace their unique
talents, push their limits, and make a lasting impact on the entertainment industry. It is through this tone of
dynamism, innovation, and empowerment that we seek to create an environment where ambassadors thrive
and unleash their full potential.

BRAND PERSONALITY | What characteristics define the brand?

The brand personality of the program is multifaceted and encompasses several key characteristics. Firstly,
the program portrays B'Coffee as progressive and forward-thinking, constantly seeking to push boundaries
and embrace new ideas within the entertainment industry. It positions the brand as an innovative and
trendsetting entity that is not afraid to challenge the status quo. Secondly, the program highlights B'Coffee as
a supportive brand that is deeply committed to fostering talent and providing a nurturing environment for
ambassadors to thrive. It showcases the brand's dedication to mentorship, guidance, and creating a strong
support system for young individuals. Thirdly, the program establishes B'Coffee as a visionary brand with a
long-term perspective on the impact it can make in the entertainment industry. It emphasizes the brand's
belief in the power of imagination, creativity, and forward-thinking to drive meaningful change. These
characteristics define B'Coffee as a brand that embraces progress, provides unwavering support, and has a
clear vision for the future of the entertainment industry.

MESSAGE
THE TAKEAWAY | What is the key idea to be remembered?
The key takeaway from the program's message for the market/audiences is to "Unleash Your Entertainment
Potential" or "Empower the Entertainment Titans of Tomorrow." The program aims to inspire and motivate
individuals passionate about the entertainment industry to recognize their untapped talents and unleash their
full creative potential within the program. It emphasizes the transformative nature of the experience,
encouraging ambassadors to push their boundaries, explore new horizons, and make a lasting impact in the
ever-evolving world of entertainment. The key idea to be remembered by the audience is that by joining the
program, they have the opportunity to excel, gain valuable experience, and build a successful career in the
entertainment industry. It conveys a sense of empowerment, ambition, and personal growth, positioning the
program as a catalyst for unlocking their potential and becoming influential leaders in the entertainment field.
TAGLINE | prepared copy, key words, or theme

The program taglines prepared are "Unleash Your Entertainment Potential" and "Empowering the
Entertainment Titans of Tomorrow." These taglines encapsulate the core essence of the program and resonate
with the ambitions of young individuals passionate about the entertainment industry. "Unleash Your
Entertainment Potential" conveys the idea of unlocking one's untapped talents and unleashing their full
creative potential within the program. It emphasizes the transformative nature of the experience, encouraging
ambassadors to push their boundaries and explore new horizons. On the other hand, "Empowering the
Entertainment Titans of Tomorrow" emphasizes the program's commitment to empowering and nurturing
young talents, positioning them as future leaders and trailblazers in the entertainment industry. Both taglines
utilize powerful keywords such as "unleash," "empowering," and "titans" to evoke a sense of ambition,
aspiration, and personal growth. The overall theme revolves around providing a platform for young
individuals to thrive, develop their skills, and make a lasting impact in the ever-evolving world of
entertainment.

FURTHERMORE
Include any additional critical information.
Content Guidelines: Provide clear guidelines and expectations for the content created by the ambassadors.
This includes ensuring that the content aligns with the brand's values, maintains a consistent tone and style,
and adheres to any legal or ethical considerations. Monitoring and Evaluation: Establish a system to monitor
and evaluate the performance of the ambassadors and the impact of their activities. This will help you assess
the effectiveness of the program and make necessary adjustments to optimize its outcomes. Compliance and
Transparency: Ensure that the ambassadors adhere to relevant laws, regulations, and guidelines when
promoting products or services. Transparency in disclosing partnerships and sponsored content is crucial to
maintain trust with the audience. Crisis Management: Develop a plan to handle potential crises or negative
situations that may arise during the program. This includes strategies for addressing negative feedback,
handling controversies, and protecting the brand's reputation. Continuous Learning and Improvement:
Encourage feedback from the ambassadors and regularly review and analyze the program's performance. This
will enable you to identify areas for improvement and implement changes that enhance the effectiveness and
impact of the program over time.

COMMENTS AND APPROVAL

COMMENTS

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