AP06-EV04- TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE

DISTRIBUCIÓN

Presentado Por:

Aquiles Elias Casado Montiel

Gabriel Toro
INSTRUCTOR VIRTUAL

GESTION DE MERCADOS

Ficha de Aprendizaje: 2010658

TECNOLOGO EN GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE
SENA
2020
1. distribution channel is the MAIN strategy that helps dealers to penetrate the
TARGET market.
2. A wide diversity of factors such as nature of the products, market, and
BUSINESS  , among others, requires to be analyzed to decide the most
convenient  DISTRIBUTION  channel.
3. Market is the interchange of  PRODUCTS   in which some people offer any
merchandise and others buy it,   PAYING  a negotiated price.
4. CONSUMERS  obtain services or goods to satisfy their  NEEDS
5. Companies get together people who have similar  GOALS and expect them
to  SATISFY   the consumers’ needs.
 CONCEPTUAL MAP

DIRECT TYPES OF INDIRECT

DISTRIBUTION DISTRIBUTION DISTRIBUTION
CHANNELS CHANNEL CHANNELS

It is the one that Requires the

dispenses with participation of
wholesalers and different
retailers. It is the intermediaries to
manufacturer achieve the
itself that is in complete
charge of process
supplying its
product to the
final distributor.
Intermediaries
must perform
different actions
from the
collection of
information to
search for funds.

They implement
some specific
functions that
producers
normally prefer
not to do alone
 The strategic distribution plan is an important
tool that companies have implemented to
organize various factors that are
interconnected in the marketing process.

Distribution channel
means the route through
which goods or services
pass from the producer to
the final consumer
INTERMEDIARIES:
It is the way in which Those people or
the goods or services companies that are
pass from the located between
producer to the final producers and
consumer consumers or end
users.

COMPANY: they can be

organizations made up of MARKET: They can be people
or organizations that have
people, goods, common
different needs to satisfy
objectives and achievements
to satisfy customers.