WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION

SYSTEM

EDNA ROCIO TIQUE CANDIA

REGIONAL CAUCA

CENTRO AGROPECUARIO
TECNÓLOGO GESTIÓN DE MERCADOS
2020
 DISTRIBUTION CHANNELS

The distribution channel is the main strategy that helps

distributors to penetrate the target market. It is necessary to
analyze a wide diversity of factors such as the nature of the
products, the market and the business, among others, to
decide the most convenient distribution channel. It is the
exchange of products in which some people offer any
merchandise and others buy it, they pay a negotiated price.
Consumers obtain services or goods to satisfy their needs.
The companies bring together people who have similar
observations and wait for them to meet the needs of
consumers.
 DISTRIBUTION CHANNEL

DETERMINING FACTORS FOR THE SELECTION OF

DISTRIBUTION CHANNELS.

MARKET PRODUCT
THEY COULD BE PEOPLE THEY COULD BE TANGIBLE OR
OR ORGANIZATIONS WHICH INTANGIBLE AND ALSO, COULD
HAVE DIFFERENT KIND OF HAVE A VARIETY OF
NECESSITIES TO BE ATTRIBUTES SUCH AS, COLOR,
SATISFIED. QUALITY, BRAND, PACKAGING
THE CHARACTERISTIC OF AND PRICE. ADDITIONALLY, THE
THE PRODUTS. CUSTOMER SERVICE QUALITY
COULD AFFECT POSITIVELY
THE CONSUMER´S MIND.

INTERMEDIARIES COMPANY
IT REFERS TO THOSE PEOPLE
THEY COULD BE
OR COMPANIES WHO ARE
ORGANIZATIONS FORMED BY
PLACED BETWEEN PRODUC-
PEOPLE, GOODS, COMMON
ERS AND CONSUMERS OR
GOALS AND ACHIEVEMENTS
END USERS SUCH AS WHOLE-
TO SATISFY CUSTOMERS.
SALERS, DISTRIBUTORS AND
RETAILERS.
 TYPES OF DISTRIBUTION CHANNELS

There are two types of distribution channels: direct and

indirect. Direct channel is the shortest connection between the
fabricator or producer and the end consumer, while the
indirect channel requires the participation of different
intermediaries in order to accomplish the full process.

TYPES OF DISTRIBUTION CHANNELS

 INTERMEDIARIES
DIRECT THE INDIRECT PEOPLE OR FIRMS CALLED MIDDLEMEN,
CHANNEL IS CHANNEL WHO HAVE AN IMPORTANT ROLE
THE SHORTEST REQUIRES
TYPES OF DISTRIBUTION THE
CHANNELS IN THE PRODUCT DISTRIBUTION CHANNEL.
CONNECTION PARTICIPATION
THERE ARE TWO TYPES OF OF THROUGHOUT THEIR MEDIATION,
BETWEEN DIFFERENT
THE CHANNELS MANUFACTURERS DELIVER THEIR
DISTRIBUTION DIRECT AND
FABRICATOR INTERMEDIARIES PRODUCTS TO FINAL CUSTOMERS. IN
INDIRECT
OR PRODUCER IN ORDER TO ORDER
AND THE END ACCOMPLISH THE TO ACHIEVE THEIR PURPOSES,
CONSUMER FULL PROCESS. INTERMEDIARIES IMPLEMENT SOME
SPECIFIC FUNCTIONS THAT NORMALLY,
PRODUCERS PREFER NOT TO DO BY
THEMSELVES.

THE NEXT ARE THE MOST IMPORTANT

FUNCTIONS THAT INTERMEDIARIES
MUST PERFORM:
INVESTIGATION, CONTACT, PHYSICAL
DISTRIBUTION, PROMOTION, NEGOTIATION,
ADAPTATION, FUNDING, ACCEPTANCE OF
RISK