EVIDENCIA TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

DIEGO FERNANDO CHAVEZ CAICEDO

TANIA INES HERNANDEZ TEZ

CARLOS ANDRES GONZALES ARIAS

LAURA LILIANA PALOMO

TECNOLOGIA GESTION DE MERCADOS

PROFESIONAL

GINA LEYDY ARIAS PATIÑO

INSTRUCTOR

NOVIEMBRE 2020

IBAGUE TOLIMA
Strategic plan of distribution

Let’sread!

Well, I’m going to review this

information to learn a lot
about the types of distribution
channels and also the kind of
intermediaries and their
functions.

Types of Distribution Channels

There are two types of distribution channels: direct and indirect. Direct
channel is the shortest connection between the fabricator or producer and
the end consumer, while the indirect channel requires the participation of
different intermediaries in order to
accomplish the full process.

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 Strategic plan of distribution

The diagram below compares both channels:

Intermediaries

People or firms called middlemen, who have an important role

in the product distribution channel. Throughout their mediation,
manufacturers deliver their products to final customers. In or-
der to achieve their purposes, intermediaries implement some
specific functions that normally, producers prefer not to do by
themselves.

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 Strategic plan of distribution

Functions of intermediaries

In order to achieve the final purpose of the distribution

channel, intermediaries need to perform different
actions from collecting information to search for the
funds.

The next are the most important functions that intermediaries must
perform:

Investigation: they Contact: finding Physical distribution: they

have to collect in- and contacting establish the
formation to create a potential buyers to mechanisms to trans-
strategic plan sell them the port the services and
and carry out the product. goods to stores.
exchange.

Promotion: they Negotiation: it is related to Adaptation: intermediaries have to

have to develop the mutual agreement determine the design and adjustment
and spread between sellers and of a model to the product
persuasive costumers regarding the according to the consumer
messages about price, in order to make demands. This requires
the product. the transfer of ownership. activities such as
manufacturing, sorting,
assembly and packaging.

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 Strategic plan of distribution

Funding: they are Acceptance of risk: intermediaries

responsible for searching have to accept the risk involved
funds in carrying out the marketing
in order to cover the functions in the distribution
costs of marketing channel.
process.

Conclusions

Determining the best channel of distribution of any product re-

quires analyzing several factors that influence it. One of the most important
aspects is to define the type of distribution. Essentially, the main objective is
to satisfy consumer needs.
Designing and adjusting an appropriate model of distribution
channel is a strategic tool that allows middlemen to participate as a
competitor in national and international markets.
A good channel structure defines the route to market leadership and the
overall success of the company.
Oh, it has been very useful. Now, I know how to do the distribution channel
for being Successful my business!

References

Tompkins, J., and Harmelink, D. (1991). Strategic Master Planning: A

Distribution Imperative. Document # 50980. Industrial Development,
December. Retrieved from http://www.conway.com/geofacts/pdf/50980.
pdf.
Thompson, I. (2007). Tipos de canales de distribución. Retrieved from
http://www.promonegocios.net/distribucion/tipos -canales-distribucion.
html
Salvador, M. (2004). Mercadotecnia programada: principios y apli-
caciones para orientar la empresa. México D.F. Editorial Limusa,
S.A. Retrieved from http://books.google.com.co/books?id=lx-31bK5
agMC&pg=PA320&dq=definir+canales+de+distribucion&hl=es&sa=X
&ei=47guUcrEIYiY8gSwr4GQCw&ved=0CCsQ6AEwAA#v=onepage&
q=definir%20canales%20de%20distribucion&f=false

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chos13.

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