Strategic plan of distribution

STRATEGIC PL DETERMINING
DISTRIBUTIO
ANOF DIST FACTORS FOR SELECTI
NCHANNEL NGDISTRIBUTION CHA
RIBUTION NNELS
means the route through which goods or
is an important tool that companies services pass from
have implemented in order to organize the COMPANY: they could be organizations
several factors that are
producer to the end consumer. Each
formed by people, goods, common goals and
interconnected in the marketing
fragment of the marketing process can be
achievements to satisfy customers
process; improving customer
observed in the following diagram.
services and costs.

ANOTHER ASPECT THAT IS IMPORTANT TO TALK ABOUT IS THE DE

TER-MINING FACTORS FOR SELECTING DISTRIBUTION CHANNELS.
MARKET: they could
PRODUCT: they could be tangible or INTERMEDIARIES:
be people or
intangible and also, could have a it refers to those people or companies who are
organizations which
variety of attributes such as, color, quality, brand, placed between producers and consumers or end
have different kind of
packaging and price. Addition- ally, the customer users such as whole salers, distributors and
necessities to be
service quality could affect positively the retailers.
satisfied
consumer´s mind