Distribution channel Strategic plan of distribution

Means the route through which goods or Is an important

services pass from the producer to the tool that companies have implemented in
end consumer. Each fragment of the order to organize several factors that are
marketing process can be observed in the interconnected in the marketing process;
following diagram. improving customer services and costs.

Strategic planning of production is an important tool that companies implement in order to organize the
several factors that are interconnected in the marketing process, improving customer services and
reducing costs. One of those factors refers to the distribution channel that means the route through
which goods or services pass from the producer to the end consumer.

FRAGMENT OF THE MARKETING PROCESS

DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION

CHANNEL CHANNEL CHANNEL CHANNEL

Factors for selecting distribution channels

1. MARKET: they could 2. PRODUCT: they could 3. INTERMEDIARIES: it 4. COMPANY: they

be people or be tangible or refers to those people could be organizations
organizations which intangible and also, or companies who are formed by people,
have different kind of could have a variety of placed between goods, common goals
necessities to be attributes such as, producers and and achievements to
satisfied. color, quality, brand, consumers or end users satisfy customers.
packaging and price. such as wholesalers,
Additionally, the distributors and
customer service retailers
quality could affect
positively the
consumer´s mind.