STRATEGIC PLAN OF DISTRIBUTION

SANDRA ESPERANZA ROMERO RODRIGUEZ

FILE N° 2348741

CENTER FOR HABITAT DEVELOPMENT AND CONSTRUCTION (SENA)

TECHNOLOGY IN MARKET MANAGEMENT

BOGOTA 2022
1)
THE MARKETING

Strategic plan Distribution Stretegic

of distribution. channel.
means the route through
Is an important tool that companies which goods or services pass
have implemented in order to organize from the producer to the end
several factors that are interconnected consumer.
in the marketing process; improving
Market: they could
customer services and costs.
be people or
organizations which
have different kind
of necessities to be
satisfied.
Product: you have different
characteristics which are
important when the
consumer wants to make the
purchase
Company: it refers to those
people or companies who are
placed between producers
and consumers
Intermediaries: they could be
organizations formed by
people, goods, common goals
and achievements to satisfy
customers.
plan of
productions.
is an important tool
that companies implement in
order to organize the
several factors that are
interconnected in the
marketing process, improving
customer services and
reducing costs.
DISTRIBUTION CHANNEL: It is the way that
goods or services use to pass from the
producer to the end consumer.
PRODUCER:The initial point of the
distribution channel; people or companies
who manufactures goods or services.
INTERMEDIARY: people or firms that
mediate in transactions between producer
and consumers
CONSUMER: The commercial
target of the distribution
channel.
2)
3)

Types of Distribution
Intermediaries
Channels

People or firms called middlemen, who have

There are two types of distribution channels: direct
and indirect. Direct channel is the shortest
connection between the fabricator or producer and
the end consumer, while the indirect channel requi
res the participation of diffe rent inte rmedia ries in
order to accomplish the full process.
an important role in the product distribution
channel. Throughout their mediation,
manufacturers deliver their products to final
customers. inte rmedia ries implement some
specific functions that normally, producers
prefer not to do by themselves.

Investigation
Indirect channel Direct channel Contact

Physical distribution
A distribution cannel The porducer or
is often indirect, are manufacturer sells Promotion
intermediaries the product or
between the supplier service directly to
and the user of consumers without
Negotiation
consumer intermediaries
Adaptation

Funding
Shorth
channel Acceptance of risk

Long channel
4)
5)