ENGLISH LANGUAGE WORKSHOP ON DISTRIBUTION SYSTEM

MARKET MANAGEMENT

JEANETHE JUDITH ESTUPIÑAN GONZALEZ

STUDENT SENA

SENA VITUAL
MARKET MANAGEMENT TECHNOLOGY
2018-2019
 TALLER.

STRATEGIC PLAN OF DISTRIBUTION

1. “Let’s listen”.

 1. Distribution channel is the a main strategy that helps dealers to

penetrate the target  market.

 2. A wide diversity of factors such as nature of the products, market, and

business, among others, requires to be analyzed to decide the most
convenient distribution channel.

 3. Market is the interchange of credits in which some people offer any

merchandise and others buy it, pain a negotiated price.

 4. Consumers obtain services or goods to satisfy their needs.  

 5. Companies get together people who have similar goals and expect them
to satisfy  the consumers’ needs.

Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje,

complételas y tome capturas de pantalla, tanto de las oraciones ya completadas,
como del resultado. Agregue las capturas al documento.
 Elabore un mapa conceptual de la lectura y agréguelo al documento

STRATEGIC PLAN OF
DISTRIBUTION

Is an impottant tool, order to

organize several factors and
improving customer servicies and
costs.

DISTRIBUTION
CHANNEL

It’s the way that goods or servicies use to pass

from the producer to the end consumer

PRODUCER IN
INTERMEDIARY CONSUMER

The initial point of the People or films that The commercial

distribution channel; people mediate in transactions target of the
or companies who between producer and
manufactures goods or distribution channel.
consumers
services.

DETERRMIRINIG
FACTORS
 MARKET PRODUCTES INTERMEDIARIES COMPANY

They could be tangi-ble or It refers to those people or They could be

They could be people or
intangible and also, could have a companies who are placed organizations formed by
organizations which have people, goods, common
variety of attributes such as, between produc-ers and
different kind of necessities goals and achievements
color, qual-ity, brand, packaging consumers or end users such as
to be satisfied. to satisfy customers.
and price. whole-salers.

2. “let’s read”.
Understand the importance of choosing a suitable channel of distribution to
reach the main objectives of proyect and don’t forget analyze aspect such as:
kind of product, marker, and the company ́s nature because it is the correct
Descargue y lea el texto “Distribution Channels”
route for being que se encuentra en
successful. la sección
“Let’s read”. Elabore un mapa conceptual de la lectura.

DISTRIBUTION
CHANNELS

DIRECT INDIRECT

Direct channel is the shortest The indirect channel requires the

connection between the participation of different
manufacturer-tor or producer and the intermediaries in order to complete
end consumer. the full process.

Functions of
intermediaries

In order to achieve the final purpose of the

distribution channel, intermediaries need to
perform different actions from collecting
information to search for the funds.

Investigation They have to collect information to create a strategic planand carry out the exchange.
 Contact
Finding and contacting potential buyers to sell them the product.
Physical distribution
They establish the mechanisms to transport the services and goods to stores.
Promotion

Adaptation They have to develop and spread persuasive messages about the product.

Negotiation Intermediaries have to determine thedesign adjustment of a model the

product. .according to the consumer demands.
Funding It is related to the mutual agree-ment between sellers and costumers
Acceptance of risk …………..0regarding the price
They are responsible for searching funds in order to cover the costs of marketing process.

Designing and adjusting an appropriate model of distribution

channel is a strategic tool that allows middlemen to participate
as a competitor in national and international markets.
 Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de pantalla
tanto de las oraciones contestadas, como del resultado.

3. “Vocabulary”