Taller en idioma inglés sobre sistema de distribución

Libia Marlenis Heredia

Ficha: 1749852

Servicio Nacional de Aprendizaje SENA

Arauca-Arauca
2019
Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentra en
la sección “Let’s listen”. Con base en la lectura, descargue el documento dentro del
objeto de aprendizaje y complete los párrafos que están en él. Escriba los párrafos
completos en el documento.

1. Distribution channel is the main strategy that helps dealers to penetrate the
target market.
2. 2. A wide diversity of factors such as nature of the products, market, and
business, among others, requires to be analyzed to decide the most convenient
distribution   channel.
3. 3. Market is the interchange of  product   in which some people offer any
merchandise and others buy it,   pay   a negotiated price.
4. 4. Consumers obtain services or goods to satisfy their needs.
5.  5. Companies get together people who have similar objectives   and expect them
to  satisfy the consumers’ needs.

Elabore un mapa conceptual de la lectura y agréguelo al documento.

Strategic plan of distribution

DISTRIBUTION PRODUCER CONSUMER

INTERMEDIARY
CHANNEL

The initial point of People or firms

It is the way that The commercial
goods or Services
the distribution that mediate in
channel; people or transaction target of the
use to pass from
companies who between producer distribution
the producer to the
manufacture goods and consumers. channel.
end consumer.
or Services.
Descargue y lea el texto “Distribution Channels” que se encuentra en la sección
“Let’s read”. Elabore un mapa conceptual de la lectura.

Types of distribution channel

Indirect channel: A distribution Direct channel: The producer or

channel is often indirect, manufacturer sells the product or
because there are intermediaries service directly to consumers
between the supplier and the without intermediaries.
user or consumer.

Manufacture - consumer

Let’s see in detail some

Short channel Long channel information about
intermediaries.
Manufactures – Manufacture-
Retailer- Consumers Wholesale- Retailer
– Consumer.

Example: A Example: The

hairdresser provides marketing of
the service and sells automobiles,
it without appliances,
intermediaries. designer clothes,
among, require
who could have
exclusivit for area
sales.
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