CENTRO DE COMERCIO Y SERVICIOS REGIONAL TOLIMA

SERVICIO NACIONAL DE APRENDIZAJE

BILINGUALISM PROGRAM

Name: Ingred Yulieth Velasquez Castaño

Ficha: 2065745

WORKSHOP DISTRIBUTION SYSTEM

1. Read the document "Strategic Plan of Distribution" let´s listen, based on the reading
complete the following paragraphs. Lea el documento “Strategic Plan of Distribution”, con
base en la lectura complete los siguientes párrafos, tenga en cuenta las palabras que
estan en el recuadro:

 Distribution channel is the _______route______ strategy that helps dealers to

penetrate the _____products____________ market.

 A wide diversity of factors such as nature of the products, market, and

intermediaries_ _____, among others, requires to be analyzed to decide the most
convenient____distribution_____________ channel.

 Market is the interchange of _____goods_______ in which some people offer any

merchandise and others buy it, _____ through______ a negotiated price.

 _____consumer____ obtain services or goods to satisfy their ___necessities____

 Companies get together people who have similar ____common goals_______ and
expect them to __satisfy_______ the consumers’ needs.

common goals
products
satisfy
consumer
intermediaries
through
goods
necessities
route
distribution
 CENTRO DE COMERCIO Y SERVICIOS REGIONAL TOLIMA
SERVICIO NACIONAL DE APRENDIZAJE
BILINGUALISM PROGRAM

2. Based on the document "Distribution Channels" let´s read, create a concept map.
Ahora lea el documento “Strategic Plan of Distribution” let´s read y elabore un mapa
conceptual sobre la lectura
 CENTRO DE COMERCIO Y SERVICIOS REGIONAL TOLIMA
SERVICIO NACIONAL DE APRENDIZAJE
BILINGUALISM PROGRAM

3. Match the vocabulary with the meaning. Relacione el vocabulario junto con su
respectivo significado

a.Distribution Channel C The aim of the distribution cannel

People or firms that are in the middle of

D producers and consumers
b.Producer

Related to the mutual agreement between

G sellers and consumers regarding price, in
c.Consumer order to make the transfer of ownership

They establish the mechanisms to transport

d.Intermediaries H
the services and goods to stores

The initial point of distribution channel;

e.Promotion
B people or companies who manufacture
goods and services

Designing and adjusting a model to the

f.Adaptation product and consumer´s demand. This
F
requires activities such as manufacturing,
sorting, assembling and packaging

g.Negotiation
A It is the way that goods or services use to
pass from the producer to the end consumer

h.Physical Distribution
Developing and spreading persuasive
E messages about the product