CENTRO DE COMERCIO Y SERVICIOS REGIONAL TOLIMA

SERVICIO NACIONAL DE APRENDIZAJE

BILINGUALISM PROGRAM

Starbucks Employee Learns Sign Language to

Better Serve a Deaf Customer

Una de las estrategias del Servicio al Cliente es:

-OFFER A PERSONALIZED SERVICE & DESIGN A SERVICE SUITABLE FOR
EACH CLIENT

-OFRECER UN SERVICIO PERSONALIZADO Y DISEÑAR UN SERVICIO

ADECUADO PARA CADA CLIENTE

For Ibby Piracha, being deaf made the customer journey at his
favorite Starbucks in Leesburg, Virginia a bit of a challenge.
Barista Krystal Payne wanted to ease Ibby’s burden and make his
customer experience effortless. So in her down time, she did
some studying.

One day, she handed Ibby a note: I’ve been learning ASL,
(American Sign Language), just so you can have the same
experience as everyone else. Ibby was so overwhelmed by the
gesture, he had the note framed. Krystal explained her decision
this way. “If he’s a regular, and I want to make that connection
with my regulars, I should be able to at least ask him what-he-
wants-to-drink.”