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  • FRANCISCO JAVIER-PEREZ-MENTALnMAPnOFnMARKETINGnFRANCISCOnPEREZnnnMapasnmentalesnconnlnnneas - 115ed42f32bddb2

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    Alejandra Osorio Mendoza
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    A marketing strategy involves controlled actions outlined in a marketing plan to achieve objectives related to a product's price, place, promotion, and targeted customer segments. The strategy determines how a company will market its product in a given market, which is defined as a group of potential customers that can be reached based on geographic, demographic, lifestyle, and other characteristics.

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    FRANCISCO JAVIER-PEREZ-MENTALnMAPnOFnMARKETINGnFRANCISCOnPEREZnnnMapasnmentalesnconnlnnneas___115ed42f32bddb2___

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    A marketing strategy involves controlled actions outlined in a marketing plan to achieve objectives related to a product's price, place, promotion, and targeted customer segments. The strategy determines how a company will market its product in a given market, which is defined as a group of potential customers that can be reached based on geographic, demographic, lifestyle, and other characteristics.

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    15 views1 page

    FRANCISCO JAVIER-PEREZ-MENTALnMAPnOFnMARKETINGnFRANCISCOnPEREZnnnMapasnmentalesnconnlnnneas - 115ed42f32bddb2

    Uploaded by

    Alejandra Osorio Mendoza
    A marketing strategy involves controlled actions outlined in a marketing plan to achieve objectives related to a product's price, place, promotion, and targeted customer segments. The strategy determines how a company will market its product in a given market, which is defined as a group of potential customers that can be reached based on geographic, demographic, lifestyle, and other characteristics.

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    © All Rights Reserved
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    of 1

    A representative

    strategy of the set of MARKETING IS


    controlled actions to achieve the THE PURCHASE AND
    SALE OF A PRODUCT
    specific objectives in the OR SERVICE
    marketing plan

    ¿WHAT IS IT?
    ¿WHAT IS A MARKETING STRATEGIES?

    Geographic?s

    MARKETI NG Demographics

    PRODUCT
    ¿WHAT IT IS MARKET?
    Lifestyle

    PRICE A MARKET IS A GROUP OF


    4
    PEOPLE WHO CAN BECOME
    P
    OUR CUSTOMERS Brand Loyalty

    SEGMENTS

    PLACE Usage Patterns

    UNDIFFERENTIATED DIFFERENTIATED
    PROMOTION
    CONCENTRATED Product Benefits

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