ACTIVIDAD DE PROYECTO 6

TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

PRESENTADO POR:
VICTOR JHONBRAINER PERDOMO FLOREZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

CENTRO DE INDUSTRIA Y CONSTRUCCIÓN
REGIONAL TOLIMA

TECNOLOGÍA GESTIÓN DE MERCADOS

FICHA: 2104714
 2. Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentra en la
sección “Let’s listen”. Con base en la lectura, descargue el documento dentro del objeto de
aprendizaje y complete los párrafos que están en él. Escriba los párrafos completos en el
documento.
 Distribution channel is the main strategy that helps dealers to penetrate the target
market.
 A wide diversity of factors such as nature of the products, market, and business,
among others, requires to be analyzed to decide the most convenient distribution
channel.
 Market is the interchange of product in which some people offer any merchandise
and others buy it, pay a negotiated price.
 Consumer obtain services or goods to satisfy their needs.
 Companies get together people who have similar objectives and expect them to
satisfy the consumers’ needs.
3. Elabore un mapa conceptual de la lectura y agréguelo al documento.

DISTRIBUTION

Strategic plan of Distribution channel:

distribution: is an means the route through
important tool that which goods or services
companies have pass from the producer to
implemented in order to the end consumer. Each
organize several factors fragment of the marketing
that are interconnected process can be observed in
in the marketing process; the following diagram.
improving customer
services and costs.

DISTRIBUTION CHANNEL PRODUCER INTERMEDIARY CONSUMER

It is the way that goods or
services use to pass from
the producer to the end
consumer.
The initial point of the People or fims that The commercial target
distribution channel; mediate in transactions of the distribution
people or companies who between producer and channel.
manufactures goods or consumers.
services.
 4. Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje, complételas y
tome capturas de pantalla, tanto de las oraciones ya completadas, como del resultado.
Agregue las capturas al documento.

5. Descargue y lea el texto “Distribution Channels” que se encuentra en la sección “Let’s

read”. Elabore un mapa conceptual de la lectura

TYPES OF DISTRIBUTION CHANNELS

There are two types of distribution channels

DIRECT INDIRECT

Direct channel is the shortest The indirect channel requires the

connection between the fabricator or participation of different intermediaries
producer and the end consumer. in order to accomplish the full process.

Determining the best channel of distribution of any product requires analyzing several factors that
influence it. One of the most important aspects is to define the type of distribution. Essentially, the
main objective is to satisfy consumer needs. Designing and adjusting an appropriate model of
distribution channel is a strategic tool that allows middlemen to participate as a competitor in
national and international markets.
6. Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de pantalla tanto de
las oraciones contestadas, como del resultado.
7. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo significado. Tome
capturas de pantalla, tanto del ejercicio realizado, como del resultado.