SISTEMA DE DISTRIBUCION – INGLES

KETTY GUZMAN HERRERA

Instructor: MARIA CRISTINA MUÑOZ ORJUELA

Gestión de mercados – 1966010

Centro de industria y construcción regional: Tolima

SENA

2020
 3. Elabore un mapa conceptual de la lectura, complételas complete la actividad.

Types of Distribution Channels

direct
indirect

is the shortest connection between

requires the participation of different
the fabricator or producer and the
intermediaries in order to
end consumer,
accomplish the full process

Intermediaries

implement some specific functions

that normally, producers prefer not
Functions of intermediaries to do by
themselves.

perform different actions from

collecting information to search for
the
funds.themselves.
Acceptance of risk
Investigation: Investigation

Promotion Physical distribution

Negotiation Funding

Adaptation Contact
 5. Descargue y lea el texto “Distribution Channels” que se encuentra en la sección

“Let’s read”. Elabore un mapa conceptual de la lectura.

Strategic plan of
distribution

route through which goods or is an important tool that companies

services pass from the have implemented in
producer to the end order to organize several factors
consumer. that are interconnected in the
marketing process;

understands

DISTRIBUTION PRODUCER INTERMEDIARY CONSUMER

CHANNEL

It is the way The initial point of People or firms The commercial

that goods or the distribution that mediate in
services use to target of the
channel; people or transactions
pass from the distribution
companies who between producer
producer to the manufactures channel.
end consumer. and consumers.
goods or services
6. Desarrolle el ejercicio de responder verdadero o falso
7. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo significado.