1. Smaller, inexpensive products and digital products tended to convert better for $3 offers since they are easier for customers to justify purchasing. Jewelry in particular worked well.
2. Offers need to be highly impulsive to work for $3 since customers are unlikely to carefully calculate such a small purchase. Products that trigger an emotional response are more likely to succeed.
3. Marketing the offer requires addressing customers' concerns about shipping fees by noting they are free, providing a reason for the low price like a sale or sob story, and creating a sense of urgency with a deadline.
1. Smaller, inexpensive products and digital products tended to convert better for $3 offers since they are easier for customers to justify purchasing. Jewelry in particular worked well.
2. Offers need to be highly impulsive to work for $3 since customers are unlikely to carefully calculate such a small purchase. Products that trigger an emotional response are more likely to succeed.
3. Marketing the offer requires addressing customers' concerns about shipping fees by noting they are free, providing a reason for the low price like a sale or sob story, and creating a sense of urgency with a deadline.
1. Smaller, inexpensive products and digital products tended to convert better for $3 offers since they are easier for customers to justify purchasing. Jewelry in particular worked well.
2. Offers need to be highly impulsive to work for $3 since customers are unlikely to carefully calculate such a small purchase. Products that trigger an emotional response are more likely to succeed.
3. Marketing the offer requires addressing customers' concerns about shipping fees by noting they are free, providing a reason for the low price like a sale or sob story, and creating a sense of urgency with a deadline.
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