Operational Metrics - Amazon

● Key ● L1 Metrics ● Week 48 Week 49 ● Week 50 ● Week 51(21st ● Trending ● Benchmarks

Functions Dec to 27th Dec)

● Seller ● Seller Rating ● 3.7 ● 3.7 ● 3.7 ● 3.8 ● 4.6

Performanc
e
● Regional Utilization % ● 58% ● 61% ● 62% ● 66% ● 80%
● Buy Box % ● 96% ● 96% ● 95% ● 93% ● 100%
● Product ● High Product Rating (4+) ● 31% ● 52% ● 53.3% ● 60.7% ● 90%
Performanc
e
● Low Product Rating (>4) ● 26% ● 48% ● 46.7% ● 39.3% ● 10%

● # of Rated Products ● 12 ● 13 ● 16 ● 17
● # of Products ● 27 ● 25 ● 30 ● 28 ● NA
● FBA Listings % ● 56% ● 52% ● 54% ● 44% ● 90%
● Supply ● Overall OOS % ● 0% ● 0% ● 2% ● 0% ● 5%
Chain
● Top Seller OOS % ● 0% ● 0% ● 0% ● 0% ● 1%
● Returns% ● 0.10% ● 0.20% ● 1.8% ● 0.3% ● 3%
● Seller Cancellation Rate % ● 0.70% ● 0.50% ● 0% ● 0% ● <1%

● Promotions Currently Live ● 5% off ● 5% off ● 5% off ● 5% off ● NA

Key Projects to be prioritized -Amazon

• FBA listing for the entire catalog

• Warehouse Metrics to be focused on
• Marketing/Promotions : Influencer Activity, Coupons
• Optimum Inventory Planning
• FC Onboarding for all zones

•
Operational Metrics - Flipkart
● Key ● L1 Metrics Week 48 Week 49 Week 50 ● Week 51(21st Nov ● Trending ● Benchmarks
Functions ● ● ● to27th Dec)

● Seller ● Seller Rating ● 2.8 ● 2.9 ● 2.9 ● 2.9 ● 4.7

Performan
ce ● Regional Utilization % ● 70% ● 72% ● 15.5% ● 20.8% ● 80%
● Product ● High Product Rating ● 31.82% ● 37.50% ● 47.50% ● 47.5% ● 90%
Performan (4+)
ce
● Low Product Rating ● 68.18% ● 63.50% ● 52.50% ● 52.5% ● 10%
(>4)

● # of Rated Products ● 14 ● 15 ● 19 ● 19
● # of Products ● 44 ● 40 ● 40 ● 40 ● NA
● FAssured Listing % ● 0% ● 0% ● 0% ● 0% ● <90%
● Supply ● Overall OOS % ● 2.27% ● 1% ● 2% ● 0% ● 5%
Chain
● Top Seller OOS % ● 0.10% ● 0% ● 0% ● 0% ● 1%
● Returns % ● 0.36% ● 0.10% ● 2.43% ● 2.5% ● 3%
● Seller Cancellation % 0.10% ● 0% ● 0% ● 0% ● <1%
● Promotions Currently MRP
● ●MRP MRP DISCOUNT & MRP DISCOUNT & ● N/A
Live DISCOUNT DISCOUNT & 5% OFF ON Flipkart
&5% OFF ON 5% OFF ON 5% OFF ON Axis Bank Card
Flipkart Axis Flipkart Axis Flipkart Axis Bank
Bank Card Bank Card Card
Key Projects to be prioritized-Flipkart

• Product Rating Score

• Onboarding of FBF in all zones
• Optimum Inventory Planning
Operational Metrics - Snapdeal
● Key ● L1 Metrics Week 48 Week 49 Week 50 ● Week 51(21st ● Trending ● Benchmarks
Functions ● ● ● Nov to 27th Dec)
● Warehouse & ● Seller Rating ● 4.4 ● 4.0 ● 4.0 ● 4.0 ● 4.7
Distribution
Regional Utilization % ● 51% ● 68% ● 59% ● 61% 80%
●

● Product ● High Product ● 35% ● 48.57% ● 75% ● 61% ● 90%

Performance Rating (4+)
● Low Product Rating ● 65% ● 52.43% ● 25% ● 39% ● 10%
(>4)
● # of Rated Products ● 14 ● 17 ● 27 ● 22

● # of Products ● 40 ● 35 ● 36 ● 36 ● NA

● Supply Chain ● Overall OOS % ● 2.50% ● 0% ● 1.50% ● 0% ● 5%

● Top Seller OOS % ● 0.10% ● 0% ● 0% ● 0% ● 1%

● Customer Return% ● 0.12% ● 0% ● 0% ● 0% ● 3%

Key Projects to be prioritized-Snapdeal
• Optimum Inventory Planning
• Product Rating Score
• Need to be focused on seller rating
Operational Metrics - Myntra
● Key ● L1 Metrics Week 48 Week 49 Week 50 ● Week 51(21st ● Trending ● Benchmarks
Functions ● ● ● Nov to 28th Dec)

Warehouse & Regional Utilization % - - ● 40% ● 39% 80%

Distribution ●

● Product ● High Product - - ● 18.5% ● 14.8% ● 90%

Performance Rating (4+)
● Low Product Rating - - ● 81.5% ● 85.2% ● 10%
(>4)
● # of Rated Products - - ● 5 ● 4

● # of Products - - ● 27 ● 27 ● NA

● Supply Chain ● Overall OOS % - - ● 2% ● 0% ● 5%

● Top Seller OOS % - - ● 0% ● 0% ● 1%

● Customer Return% - - ● 0% ● 0.5% ● 3%