AP06-EV04- “Workshop in English on distribution system”.

Luis Ruiz Osorio

National Learning Service SENA
File: 2175880 Market Management
Tutor: Ernesto Betancourt Pastrana
11 / April / 2021

1.
 The distribution channel is the main strategy that helps distributors to penetrate the target
market.
A wide variety of factors such as the nature of the products, the market and the business,
among others, need to be analyzed to decide the most convenient distribution channel.
The market is the product exchange in which some people offer any merchandise and
others buy it, paying a negotiated price.
The consumer obtains services or goods to satisfy his needs.
Businesses bring together people who have similar goals and expect them to meet the needs
of consumers.

distribution channels

Determining factors for the selection of

distribution channels

Market Product Intermediaries Business

They could be people or
organizations that have
different types of needs
to satisfy.
They can be tangible or Refers to those They can be
intangible, a variety of companies that are organizations formed by
attributes such as color, placed between people, goods, common
quality, brand, packaging producers and end users objects and
and price. The customer such as wholesalers, achievements to satisfy
could positively affect the distributors and retailers customers
quality of the service¨ mind and consumers

3.
4

types of distribution channels and type of intermediaries

and their functions
 types of channel distribution: there are two
types of distributed channels: direct and
indirect intermediaries

people or companies called intermediaries, who have

a very important role in the product distribution
channel throughout their mediation, manufacturers
deliver their products to end customers. To achieve
their purposes, intermediaries implement some
specific functions that producers normally prefer not
to do themselves.
the direct channel is the indirect channel
the shortest requires the The following are the most important functions that
connection between participation of intermediaries have: they must support research,
the builder and the different contact, physical distribution, promotion, business,
final consumer or intermediaries to adjustment, acceptance of risk.
producer carry out the
complete process

5.
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