Product Concept

States that customers or consumers prefer product which is of the

highest quality, performance and features. Before marketing
any product marketers study the product concept to give the best product
to the customer.

Apple Co. is a well-known company for its gadgets and

technologies such as great iphones. They started their iphone
invention from iphone 3g in 2009. In order for them to follow the
product concept, they evolved themselves from iphone 3gs to the
iphone 7+. As a result, their marketing plan is getting better and
better throughout the years.
 Selling Concept
This is another common business orientation. It holds that
consumers and businesses, if left alone, will ordinarily not buy enough of
the selling company's products. The organization must, therefore,
undertake an aggressive selling and promotion effort.

Life Insurance companies, gives emphasis to selling concept. Life

Insurance is an intangible product. However, it is a form of money.
Companies give arguments that use of 'hard sell techniques' can help to
identify needs of customers and motivate them to buy. This technique
believes that efforts should be made the customers realize needs and so
that they can buy products. Selling concept emphasis to sell products but
does not care for the after-sale services. It is a short term rapid growth
through advertising.
 Marketing Concept
The marketing concept holds- “achieving organizational goals depends
on knowing the needs and wants of target markets and delivering the
desired satisfactions better than competitors do”. Consumers want to see
the products meet their wants and needs more than the competition.

Toyota Motors use Marketing Concept. They produce vehicles and

components of outstanding quality, using advance technology,
continuously improving methods and environment-friendly processes
while maintaining safe working conditions. They dominate their markets
through dynamic selling and timely delivery of attractive products, with
excellent customer service and continuous product improvement. They
provide value to their customers because they gain profit through
customer’s loyalty in long run.
 HIGHLY SATISFACTION OF THE CUSTOMERS

Red Ribbon give the highly satisfaction of their customers as they

serve good quality of cakes with very unique and delicious taste. They
also maintain its good appearance and satisfy our sweet-tooth as we
experienced to taste. They also give as many option of flavors that is
perfect for any kind of celebration. They also bringing joy to family and
friends and making each occasions really special through its delicious and
beautiful cakes.

UNENDING WANTS
Red Ribbon is one of the
fastest growing bakeshop in the
Philippines, producing the best
products and for us customers to
become satisfied, Red Ribbon
bringing to us the best feeling when
we taste their cakes. They
improving their cakes and give us
many flavors to choose that will fit
in, on any kind of celebration. They
also gives us something new.
LIFETIME COMMITMENT TO
THE BRAND
Because Red Ribbon serve
the great tasting food and bring joy
of eating to everyone many people
choose this cake for the reason that
it is very well known for its good
taste. Despite of its price, they keep
trying to buy because they want to
satisfy their sweet-tooth. And Red
Ribbon try to give us the best and
now they have more than 200
branches all over the Philippines.