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Taller comprensión de Lectura

Glosario

Juan S. Cáceres, Andrea Varela, Yolanda Alvarado y Anita Urbina

Centro Industrial del Diseño y la Manufactura Servicio Nacional de Aprendizaje Sena

FICHA 2175841 Gestión de Mercados

Carlos Andres Corzo

Mayo 5, 2021
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GLOSARIO

1. Market´s Definition

Market segmentation consists of identifying similar behaviors between people in a certain

market, trying to form groups with similar characteristics.

2. Schedule

It relates the time required to carry out each of the project activities, before starting your

operation.

3. What is a product?

A product is considered to be any article or good that can be offered in the market for its

use or consumption, and that allows satisfying a particular desire or need. These products can be

tangible or intangible goods (services) and their characteristics are determined by different

variables.

4. Offer´s definition

It is the amount of goods and services that a seller (offerer) has to sell at a price and at a

certain time.

5. Demand´s definition

It can be defined as the amount of goods and services required by a group of people in a

given market, influenced by interests, needs and trends.

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6. Balance point

The theory says that, speaking within a perfectly competitive market, the price of a good

or service will be at an "equilibrium point", where demand equals supply. That breakeven point

is the price at which consumers are willing to buy the good or use a service.

7. Behavioral Segmentation

As its name implies, behavioral segmentation shows the behavior of customers and their

consumption patterns in the market. In this type, variables such as search intentions, frequency of

use, purchase times, buybacks, level of loyalty, average spend per purchase, price sensitivity,

8. Refunds´ Definition

Offer to refund part of the money paid for the product or service. Usually done on the

next purchase.

9. Event´s Definition

Fairs and conventions to promote and display products and services.

10. Sales or commercial distribution system

It is the set of relationships that a company must build and sustain with a series of actors

or intermediaries, to get its product to the final consumer