SERVICIO NACIONAL DE APRENDIZAJE SENA

GUÍA DE APRENDIZAJE 8
SISTEMA INTEGRADO DE GESTIÓN

FASE 2

TEMA:

AP08-EV0- ?INGLES

LEIDY CASTIBLANCO RUEDA

2020
BALANCE SHEET:
It reflects the structure of a company and has information regarding a company’s
assets, liabilities and available capital. This information is presented at the end of a
reporting period or on an annual basis.

CASH FLOWSTATEMENT:
Itindicates cash flowchanges (inflows and outflows) over a particular period of time.
The main purpose of Financial Statementsisto provide information on a business’
currentfinancial position, performance and changes in itsfinancial position to a wide
range of users, in order to support and guide managementdecision-making

FINANCIAL INDICATOR OR RATIO:

A financial ratio or indicator is a relative magnitude of two numbers selected from
the financial statements of a company. As the financial statements themselves, it is
used by administrators or project stakeholders to interpret and evaluate financial
performance. The financial performance indicators are grouped into:

- Use
- Profitability
- Liquidity
- Financial structure
- Investment

Income statement:
It reflects the results of a company’s operation in terms of incomes, expenses,
profitsand losses over a year or particular period of time of a Project.

Price In general it’s the value given in exchange for transfer of ownership as it’s the
essence of comercial transactions. Three main parties take part in the process: the
buyer, the seller and the competition. Price is the first and more relevant
component of the classic “4 Ps” of marketing (Price, Product, Placement and
Promotion).
Pricing is usually regarded as a difficult subject because when it comes to fixing
prices you necessarily have to take into consideration a lot of factors. Generally,
when you decide on a price you need to:
- Analyze other competitors’ proposals.
- Ask yourself whether the price will be paid or not.
- Consider if the price will help you achieve income targets and meet market
expectations.
- Consider if the price will help you maximize your profits

PRICING STRATEGY KEY

Pricing is usually affected by your product design, channel, and promotional
activities. Take a look at the following chart and observe how different companies
set their prices according to their profiles and needs.

IS BUDGET
A Sales Budget is a must forall companies, even forthesmallest businesses,
becauseit is the basis formaking accurate financial decisions and a
goodplanningprocess. Planning abudgethelpsto:
- Determine the production plan tosatisfycustomerorders.
– Indicate the minimum required quantities of rawmaterials, machinery and staff.
- Facilitate the projection of the financial statements, especially cash flow
 "Ms. lady do you think the image of your store is important to
achieve greater sales? "

yes
Ms. lady why has not the color of the facade changed?”

"Well, I did not have time to do it"

Why do not you have time?"

. "Why do I have a lot of work! Can I ask, what do

you want? In Fact, you're taking my time!"
 Ms. Lady what is the most important challenge your business
faces to sell more?”

"Well, I do not have enough customers, I need

more people to come to my business. Three or five months go by
when people have stopped coming and I do not know what to do to
get them back. "

"I understand that the people who come to your business

have gone down. So, what do you consider to be the main
cause of this phenomenon? "

Actually I think I have to renew my self, that the

store looks a bit worn and unattractive. I feel he does not call
people to come in and I think I should change his image. "

What is the first thing that comes your mind that could do to
modify then the image of your store?"
 "I must start with the painting and look for
attractive colors, as well as repainting the furniture, giving more
light to the establishment

Ms. Yisenia, may I show you the different colors we have

designed to help you with your purpose of arousing the
interest of the people?"

"Of course!"

will you buy me?

I am going to renew to captivate my clients more

as we are going to close the business that means of payment

prefer?
50% today and the other 50% when the contract is
finished

Ready Seller

Thank you